When everything revolves around immediacy, algorithms and accelerated consumption platforms, AMC Networks He has decided to step on the brake and look back. On July 1 it will be released on its platform Vintva new television channel that claims the emotional, narrative and cultural value of the classics with a programming proposal based on titles of the 70s, 80s and 90s.
The name chosen to Vintv makes it clear that it is a “vintage” channelbut its ambition is contemporary. And it is that its value proposal is based on the emotional weight of titles that have transcended several generations, such as “Twin Peaks”, “File X”, “Las Golda de Oro”, “Ally McBeal”, “Corruption in Miami”, “The Fantastic Car”, “Oliver and Benji” or “Man and Earth”. Programs that marked a time and that are now presented as current and rediscovered content.
The signal, as explained in a statement, will reach more than Three million homes in Spain Through Vodafone, Orange, Jazztel, Yoigo, Euskaltel, R, Telecable, MásMóvil, Avatel, Virgin Telco, Digi and Tivify. It will also be available via streaming on Amazon Prime Video.
Emotion as a competitive advantage
During the Vintv presentation event at the Barceló Theater (former Pachá disco in Madrid), Vonda Shepard, mythical voice of Ally McBealoffered a live performance that was a déjà vu generational. His presence was a declaration of intentions, since Vintv not only seeks to issue memories, but also reactivate them.
“Vintv is like Delorean, but without plutonium. Everyone will find that series that marked them in their early years in front of the TV”Dani Pérez, Vice President of Programming of AMCNI has declared.
The channel will articulate around three axes:
- Iconic fiction serieslike “V”, “Doctor in Alaska”, “Blue Summer”, “Monk”, “Magnum”, “A crime has been written” or “Alf”
- Emblematic documentarieslike “Man and Earth”, with Félix Rodríguez de la Fuente
- Children’s contentswith referents such as “Oliver and Benji”, which transcend entertainment and connect with values such as perseverance or friendship
More than a file play, Vintv proposes a transverse reading of the television content: What was relevant then, it still is today, because good stories, and good characters, do not expire. According to Antonio Ruiz, general director of AMCNI Southern Europe, the goal is clear: “Create a meeting point between generations. For those who grew up with these titles and for those who now have the opportunity to discover them for the first time.”
At a time where many platforms seek volume and speed, Vintv will seek long -term recognition and emotional connection. Laura Palmer, Michael Knight, Jessica Fletcher and Oliver Atom, bringing back the back, bringing the Collective television memory.
