Of left. A DCHA.: Marta Palencia, Ezequiel Ruiz, Eva Gutiérrez and Raquel Espaleón
Mrs. Rushmore starts a new stage in its history with the reconfiguration of its management team, after confirming the departure of Miguel García Vizcaíno and Marta Rico, co -founders of the agency in the year 2000 with the creative Roberto Lara. Both have definitely closed their relationship with the project after selling their participations to the WPP group, a majority shareholder since 2005.
The agency has recognized that it is “A farewell that leaves a mark on the history of advertising in Spain”after 25 years in which the creative duo was responsible for emblematic campaigns such as “Jasp” for Renault Clio, “Babies” for Pepsi, “blessed bars” for Coca-Cola or “Radio Colifata” for Aquarius, among many others.
Marta Palencia, linked to the company since its origins, happens to Eva Gutiérrez
In this new context, Marta Palencia assumes the General Directorate as CEO of Mrs. Rushmore, a position from which she will lead the Global Agency for Growth and Innovation of the Agency. Palencia, linked to the company since its origins, thus happens to Eva Gutiérrez, who will continue as president and maintain her position as a firm’s partner.
The reorganization also reinforces the strategic area with the promotion of Raquel Espareón to the position of general director and strategy, after having led the strategic planning area. Its trajectory in branding and consulting in first level agencies positions it as a key piece to consolidate the company’s value proposal.
On the creative level, César García continues as creative and partner general director, ensuring the continuity of an advertising vision that has defined the agency’s style for more than two decades. Beside him, Xisela López and Ezequiel Ruiz will assume joint leadership as executive creative directors, integrating new perspectives and experience in digital innovation.
The remodeling of the team comes after a series of strategic transformations in the structure of the agency. In January of this year, Mrs. Rushmore left her historic headquarters of Gran Vía to integrate into the WPP offices in Madrid, as part of a process of greater alignment with the international holding network. In May, the departure of Inés Fernández, who led the agency’s communication, also became effective.
With this new address, Mrs. Rushmore reaffirms its commitment to internal talent, creative innovation and strategic service, with the aim of continuing to be a reference in the advertising sector in Spain. “This new structure reflects our ambition to continue leading the industry, adapting to changes without losing our essence”said Marta Palencia, CEO of the Agency.
