In a movement that reflects its evolution strategy towards closest and relevant models for the consumer, Repsol has initiated a structural and symbolic transformation of its Service stations and multienergy offices as part of the recent rebranding and repositioning exercise that the company has carried out. Beyond their traditional functions, these spaces seek to be configured as environments where everyday interaction and customer experience acquire a new meaning.
Repsol will also offer its spaces to maintain an informal meeting or even teleworking
The initiative, developed in collaboration with the Agency is going throughtake as conceptual axis the format in the tendency of the Coffee Parties in which the idea is that from five in the afternoon the place is transformed into a party where coffee is the center. Repsol has adapted them to their own facilities to offer a close and contextualized experience in the current client habits. The stations and offices of the energy company have thus become enabled spaces to maintain an informal meeting after work, make a quick purchase or even telework. And it is that some of these locations include areas of Coworkingwhich responds to a fine reading of the new dynamics of time, mobility and productivity.
The project is a rereading of the role of energy infrastructure in people’s lives, in a context where the physical and relational must go hand in hand. Thus, the Coffee Parties –which have already taken place in Madrid and Bilbao and will continue their tour with a new edition in Santander this month of July- incorporate elements such as live music by DJS and a free disposition of the spaces, without altering the functional structure of the facilities, promoting a real interaction.
The agency’s proposal is passing consists, therefore, in activating the potential in Repsol spaces through an alternative usebut plausible. The result is an experience that challenges from everyday life, without resorting to a purely aspirational logic.
In parallel, Repsol reinforces with this action its positioning as a comprehensive energy operator, which understands that the connection with consumers does not only pass by offering technical solutions, but for integrating more organically into their vital contexts. The stations and offices, therefore, They cease to be passing points or serviceto become platforms where to have experiences.
