Masorange has announced the launch of an ambitious commercial strategy that will transform its online store into a showcase of premium devices. The new portfolio, available for Orange customers, includes more than 1,000 technological and electronic products of leading brands, with free financing of up to 48 months, custom insurance conditions and an approach that goes beyond traditional telecommunications.
This movement reinforces Masorange’s positioning as a key actor in the technological consumption ecosystem, being in an intermediate space between operators and large retailers, such as Mediamarkt. “It’s not just a store, it is a comprehensive value proposal based on flexibility, accessibility and protection”they explain from the company.
The initiative, led by Víctor del Pozo, general director of innovation, alliances and new services, is born with a long -running vocation and will be extended in the coming months to the other brands of the group.
More than 3,000 references in 2025
The Masorange online store has begun with more than 1,000 new products, but the company has announced that it will reach more than 3,000 different references before it ends 2025. The offer covers from the most popular devices such as smartphones, smartwatches and smart TVS, to other key categories such as appliances, computer science, health products, gaming, personal mobility, photography or entertainment.
The objective is to loyalty to the existing client base and reinforce the added value
This expansion responds to the objective of loyalty to the existing customer base and reinforce the added value offered by the brand in an increasingly saturated market, where growth through new highs is increasingly complex.
On the other hand, Masorange will complement this offer with a personalized insurance proposal based on advanced artificial and analytical intelligence. Customers will be able to access specific coverage for home, trips, health or cybersecurity, with advantageous conditions and adapted to the profile of each user, reinforcing the confidence link between the brand and the client.
“With this initiative we provide our customers with the acquisition of the best products in unique financing conditions, with the peace of mind of having them protected with the best custom insurance”said Víctor del Pozo, who held for five years the position of CEO of El Corte Inglés.
Be more than an operator
Masorange already commercialized more than 4.3 million devices in 2024, according to the data provided by the company itself, and for this year it projects a growth greater than 20%, which would allow it to exceed 5 million units sold in 2025.
Thus, the company aspires to become an integral operator of services and technology, capable of covering all consumer needs, from connectivity to consumer electronics, through home protection and digital health. And it does so under the same umbrella brand that aspires to have its hole in the National Technological Retail.
