For decades, Kitkat has been synonymous with taking a break. Now, the brand in Canada is encouraging the Gene generation To disconnect, leaving aside the phone and thus recharging energy. Your strategy? Offer free kitkat to turn off your devices and reactivate your mind.

As part of the campaign, led by the Citizen Relations agency, from June 1 to 21, Kitkat invites Canadians of the Z a generation Reduce the time they spend in front of the screen and remember as reward Kitkat bars directly in their homes. The initiative takes advantage of a growing perception of generation Z, obtained from a recent survey prepared by the brand: 95 % of the Canadians of L This generation supports using their phones during the breaks, which leaves many feeling more exhausted than renewed.

Kitkat It seeks to promote a change in behavior among young people and, for this, he asks them to share a screenshot of their Weekly use time reduced through Instagram stories. The first 500 participants will obtain free kitkat bars following the 1% reduction formula equivalent to a kitkat bar.

In this way, the brand is stimulating participation and promoting organic narration, positioning itself as a defender of better breaks between A generation that always lives connected.

To boost communication, creators of content such as @emily.the.recruiter, @eeannee and @brendanmikan are collaborating with Kitkat to encourage their followers to take that respite.