Google’s algorithms have had a great impact on rankings and research. It works through two search mechanisms responsible for filtering and delivering pages as results, in accordance with the search for users. For this reason, they end up undergoing constant updates. More so, how can Google maintain relevance if it always exists and changes its tools?
This is a frequent doubt that causes quite a bit of excitement in the digital marketing universe. Ultimately, if your site is not in accordance with the factors established by the platform, this may result in loss of relevance and no organic traffic on your business page.
But rest assured, even with the constant changes and updates it is possible to maintain the relevance of your page in the main internet search engine. Check out some tips on how to do this in this article!
Neste artigo, we will see:
- how the Google algorithm works;
- how to maintain relevance in Google itself with changes;
- The last update of the platform’s algorithm has changed;
- What do you do if you were negatively impacted by a large algorithm update?
New Update of the Google Algorithm and accompanies all the most recent updates of the largest search engine in the world.
How does the Google algorithm work?
Before understanding how Google stays relevant, it is necessary to study how these algorithms work. Being a set of operations that defines how the search mechanisms will be the result that will be presented to the user, the algorithms are intended to improve the results and save the user’s experience, blocking the most practices on the platform – such as black hat.
They serve to understand, discover and organize all the internet content, to deliver the best answers to the user.
Search engines have machines specialized in answering questions and the best results are those that trace the correct answer to the searcher and to check the ideal results, or Google follows a path that begins long before the user enters his search in the search engine.
To better understand how you can appear on Google, check out the webinar given by Mestre specialists:
How to maintain relevance in Google itself with changes
To maintain relevance in Google itself as changes in the algorithm and remain in a good position in the search results, you only need a few more years. This is because the first positions on Google give greater visibility and credibility for your site, giving the first option for many users to click behind the answers.
Check out some tactics you can add:
Maintain your site with quality content
Or Google, like any other search platform, highly values a site fed with quality content. This means that it really develops the topic covered and presents pertinent, original and clear information to the user. Furthermore, the algorithms manage to identify pages that do not contain relevant content to answer doubtful users.
Keep in mind that ranking priority is for sites that rely on content authority and appear in the best possible way to maintain relevance on Google.
Betting on friendly URLs
Optimized URLs, or also known as friends, are also an important point to gain relevance on Google. Once the platform is also able to identify key words that are not electronically correct, it is important to avoid the use of symbols and numbers to make identification easier.
Since Google doesn’t have spaces, I bet it doesn’t help you separate words too.
Otimization of old contents
For many times, we outline two contents and pages that have been published a long time ago. Therefore, many do not know that these old contents also count enough to gain relevance on the platform.
It is worth dedicating some hours to update these contents and optimize them with key words relevant to your segment.
Use of key words
With Google’s new updates, the use of relevant keywords has become even more crucial for relevance. As a refinement in its evaluation of thermos-chave, now a semantic analysis and focus on healing the doubts of the user based on fundamental factors.
To improve your ranking, use key words with good distribution for two contents that will be presented on your site.
Better SEO Title, heading tags and loading time of the site
Another three crucial points to maintain its relevance, is to bet on a title optimized for SEO, being the one that appears best in the search mechanisms and the function of directing the reader to the content.
Além disso, need to be objective, indo direto ao ponto, content até 55 characters.
Já as heading tags are only applied to define a structure and architecture of information to present the contents according to their priority. Theoretically, there are six heading tags, presenting from the topic two contents (which would be H1) to the subtitles (which are from H2 to H6).
As headings are ideal for you, at the moment of drafting a content, elaborate in accordance with the order and classification of each topic.
The loading time is more than one point that deserves attention given that, at high speeds at which we receive information on the Internet, we become impatient. Waiting more than 4 or 5 seconds for loading of information is a real challenge for any Internet user.
Logo, the user cannot wait and abandons navigation.
Perform link building and care as black hat SEO
Link building is a very interesting tool for you to want to improve its relevance in Google, because more blogs and sites will link content to your site, the platform understands that your electronic address is relevant, the logo will begin to appear on your page. us research results.
For this reason, it is important to invest in relationships with other sellers and producers of content, tend or content so as not to end up disrespecting Google’s directors and performing black hat SEO – it is a practice without questions about linkages and optimization of pages.
To better understand, check out Fábio Ricotta’s video about this practice and why it’s not so cool to do it:
What happened to the latest update of the platform’s algorithm?
The algorithm has become more and more complete and now offers intelligent technology enough to eliminate pages that adopt malicious practices.
In addition to combating the black hat, the evolution of the algorithm also seeks to better understand the search intentions of users. This is the path that the most recent updates are taking.
Among the main changes, we have:
BERT – this is the most recent update of Google in terms of facilitating the user’s understanding and understanding of searches. It happened in 2019 and the acronym stands for Bidirectional Encoder Representations from Transformers – it means that there is a new artificial intelligence system specialized in natural language processing. BERT is considered one of the main updates of Google’s algorithm in recent years. He is capable of understanding the general context of your searches and analyzing the words that make up a search, the meanings of them and the relationships between them.
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What do you do if you were negatively impacted by a large algorithm update?
During SMX Advanced, G-Squared Interactive’s SEO consultant, Glenn Gabe showed how SEOs can prepare for upcoming Google algorithm updates. Second or specialist, not all of the updates are the same, each has a different impact and on different levels too. Refer to the recommendations for search engine optimization professionals when they are subject to oscillations in the ranking of your pages!
Create a delta story
It is very common that various sites have oscillations in their placements in the search results when a new update is launched. However, the concentration of efforts to “solve the problem” can be a waste without a thorough analysis first.
Gabe recommends that you keep a delta report, which includes a cut of analysis of the main landing pages during the period of launch of an update. By selecting only the most important results, it is possible to search for secondary factors that cause the placements to fail.
Gathering a very extensive sample field would prejudice the analysis, in the end, every day various factors influence the traffic of your site. Sejam:
- ações da concorrência;
- article updates;
- research seasoning;
- consumer trends.
Identify if there are problems on your site
The problems on a site, from an SEO perspective, are a more technical topic. The specialist emphasizes that it is not just about the quality of the content, but about implementations that are not done correctly.
Note that the quality of a site involves various factors, which are also pillars of search engine optimization:
- loading speed;
- liability for mobile devices;
- clean code;
- great navigation experience.
Therefore, if quality is a problem, more time is needed to complete the queries. In the end, this is a loophole that should have been worked on for some time, it was barely revealed by a search engine algorithm.
Dedicate yourself to studying the principles of EAT
The EAT algorithm is often related to the depth of two contents. But, despite being an important factor, the authority ends up weighing quite a bit on the balance. These specialist instructions are only intended for professionals who work with sites that do not possess a strong digital authority:
- analyze the external links used by the user for destinations with digital credibility;
- carry out collaborations with consolidated partners in the market to guarantee mentions to your site.
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