The so -called Cheetle, the orange dust left by the snack on the fingers after eating it, has been a point of inspiration for the marketing and communication campaigns of Cheetos Earlier this year the brand created a typography made by hand that was not stained, and now it has launched some pants that allow fingers to clean After enjoying the cheetos.
Designed next to the agencies IMPACT BBDO EAST MIDDLE and BBDO NEW YORK, The pants are designed to assist those consumers who do not have something close with which to clean after eating their favorite snacks. Thus, the garment is color orangespecifically of the same tone as the dust associated with the product; and have fragments of towel fabric to facilitate the cleaning of the fingers. In addition, they include large pockets to accommodate cheetos bags.
To promote the initiative, a video piece has been created in which the brand consults Fashion experts to create some pants that are both aesthetic, practical and functional. Among them, Max Siegelman and Karoline Spenning, founder and creative director of Siegelman Stable; or the designers Kenneth Cole and Zang Toi.
In addition, the brand also launched a Teaser piece To awaken the curiosity and interest of brand lovers. In that creativity Cheetos collected the visual and narrative codes typical of the fashion industry and, more specifically, of the so -called “drops”, that is, collections launches.
Pants cheetos have been launched in a limited edition that has covered from the XXS sizes to 3xl. Users have been able to request them through a specifically enabled website, but at the time of writing this news the stocks have ended. However, the brand claims to apply advanced search technology to offer Orange Pants Alternatives to consumers who have run out of their pants.
Cheetos has entered this action in the field of fashion taking advantage of one of its main assetsthe singular and characteristic dust that leaves its product in the hands when consuming it. The initiative allows Cheetos to continue building its brand, defined by humor, daring, and irreverence, while continuing to work its Love Brand status through the passion of their fans by the snack.
More info.: Pants Cheetos
