The National Creativity Awards 2025, organized by him Creativity Club, They have already revealed their winners. In the section of Craft They have been delivered 75 trophies, Among which highlights a total of 17 golds for brands such as Magnum, Cupra, Vips or KFC.

As explained by C de C, the Craft Valora section the aspects of execution of the piecethat determine their production and their realization and contribute decisively to enhance the idea. The subcategories of the section correspond to the specialties and techniques involved, such as Art Directorate, Directorate of Photography, Special Effects or Sound and Music.

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Gold winners in the Craft section

“Find Your Summer” by Lola Mullenlowe for Magnum

Magnum launched the “Find Your Summer” campaign, designed by the Lola Mullenlowe agency, with the aim of Destationalize ice cream consumption and boost product sales during winter in the United Kingdom. With her he invited consumers to find summer in winter with a creative concept focused on the sun’s rays.

The campaign was composed of external advertising graphs, based on photographs of Ale Burset, and a spot directed by Juan Cabral. An application was also developed to find the ideal places to enjoy the sun in real time, and geolocalized push notifications were used to send discounts for magnum in stores near the location.

“Find Your Summer” has received two golds in the Craft section, one for its address and realization, and another for its photograph. In addition, he has received three other golds in the sections of ideas, strategy and media. Also recognized with the National Creativity Grand Prize This year, with these awards, the agency closes an excellent cycle of festivals in which he has requested recognitions such as the Grand Prix outdoor in Cannes Lions 2024 for “Find Your Summer”, for Magnum, or the gold in the category of best international campaign in the 2024 Effective Awards for “Stick to the original”, also for Magnum.

Lola Mullenlowe has been the advertising company with the best performance in this edition of the festival and is among the agencies that currently stand out for their advertising proposals.
In addition, Magnum is also, together with KFC, Cupra and Samsung, among the advertisers who currently lead Spanish creativity.

“The cause of the accident that caused the fire,” from Canada for ICEX

The ICEX presented the last fall “the cause of the accident that caused the fire”, a short film created by the Canada producer with which he was looking to promote The talent of the Spanish audiovisual industry. As part of the “Spain, Where Talent Ignites” campaign, the spot used fire as a metaphor for the flame of every creative process and had the participation Karla Sofía Gascón, Barbara Lennie or Ja Bayona, among others.

“The cause of the accident that caused the fire” has achieved a total of nine metals in this contest, being the most awarded campaign of the Palmarés. Among them are five golds in Craft, in the subcategories of management and completion, art direction, photography, assembly and writing address. Canada has managed to position itself as well as the second advertising company of the Palmares, only behind Lola Mullenlowe, and the ICEX has entered the group of brands that Spanish creativity currently leads together with KFC, Cupra, Magnum and Samsung, which stand out in a contest more for the advertising proposals offered to the market.

“There is no second”, from & Rosàs and Rome for Cupra

Cupra continued to position himself as an independent global brand and of a premium nature with “There is no second.” The piece was framed in the sponsorship of the brand to the 37th edition of America’s Cup and was a blockbuster made by the filmmaker Juan Antonio Bayona and with production of Rome.

The announcement combined different styles, from animation and CGI (Computer Generated Image), to original footage that evokes cinema and sport and establishes parallels with the design of the vehicle. An ode to competitiveness and the differential nature of the brand was achieved, and could be seen in first in the IMAX cinemas in Barcelona.

The “There Is No Second” campaign has obtained six metals. It is worth noting three golds in Craft, for its direction and realization, production direction and special effects.
It is one of the most awarded campaigns of the edition and has allowed Cupra to reinforce as one of the brands that promote Spanish creativity, and that & Rosàs position itself among the advertising companies that have achieved the best performance.

“Controlled modernity”, by Mono Madrid and Carat for Vips

Vips He made the tiredness of the insight of the “controlled modernity” campaign, devised by Mono Madrid – One of the agencies with the most awarded client portfolio. Through a casual and close style, the restaurant chain sought to connect with consumers and remember their breakfast proposal. With the pieces “drawings”, “table” and “site” narrated the experience of a client with a human and realistic tone and moved that it can be modern without giving up the essential.

The “Controlled Modernity” campaign has been awarded two metals in this edition of the Festival, highlighting this gold in Craft for its writing.

“Mimir is great”, from fire walks with me and smile for What the Sleep

“Mimir is great,” Fire walk with me For the product brand for rest What the Sleep, He created a musical and modern ode to the advantages of resting well. The piece, with Smile production, related how good sleep is using short planes in which sleep scenes were interspersed with others of heartbreak. It maintains the narrative style of previous campaigns, such as “the mobile very bad”, or “heavenly dream.”

“Mimir is great” has been awarded with six metals in the National Creativity Awards, and among them it is worth highlighting this gold in the Craft section in the Subcategory of Sound and Music.
It is one of the most awarded campaigns of the edition, and places on fire with me as one of the most awarded agencies in this festival. It is also the agency with the most awarded client portfolio.

“Breaking Glass”, antistatic for Scandinavian Airlines

Scandinavian Airlines He paid tribute to the first pilot woman in a commercial airline in the western world with the short film “Breaking Glass”, with production of Antistatic. Throughout its eight minutes it presents the experience of the aviator, as well as that of other companions, and that of the company as the first to hire a pilot woman.

“Breaking Glass” has been recognized by the jury with five metals, among which this gold in Craft stands out for its art direction.

“The Robbery” by Lola Mullenlowe for Lynx

Lynx -Axe in Spain- last year launched a new fragrance collection, and to communicate it he presented the “The Power of A Fragance” campaign, designed by Lola Mullenlowe. Betting on humor and extolling the characteristics of the product, the spot “The Robbery” showed a thief not to complete theft in a restaurant because it is captivated by the smell of one of the waiters.
It had CZAR (Brussels) production and Lionel Goldstein’s direction.

“The Robbery” has done with three metals, among which a gold in ideas and this gold in Craft stand out, for its direction and realization.

“Fries Compensation”, from PS21. Meme and medium sand for kfc

KFC He changed the recipe for his fried potatoes earlier this year, and to communicate it he presented “Fries Compensation”, a campaign with creative concept of PS21 and meme. The fried chicken brand wanted to connect with its customers by giving them the equivalent amount of new fried potatoes they would have requested through the application. In addition, the chain also executed outdoor advertising creativity based on user criticism to its previous recipe to communicate that it gave 17 tons of product for free through its restaurants in Spain.

The “Fries Compensation” campaign has achieved six awards in this edition of the Festival, among which a gold in ideas and this gold in Craft, in the subcategory of interactions generated from data.
It is one of the most awarded campaigns in the National Creativity Awards 2025, and reaffirms KFC as one of the brands that promote Spanish creativity. It also reinforces PS21 as one of the advertising companies that stand out the most for their creative proposal.

“I wanted to die,” from Ogilvy and August for the Ministry of Equality

“He wanted me to die” was the campaign of Ministry of Equality On the occasion of the International Day for the Elimination of Violence against Women, which takes place every November 25. Designed by Ogilvy -A of the agencies with the most awarded client portfolio- and with August production, the piece recreated raw and daily scenes of gender violence accompanied by a version of the subject “Je l’Aime to Mourir” played by Laura Durand.

“He wanted me to die” has collected five metals, among which two golds stand out in Craft, for their casting and direction of actors, and for their sound and music.