targetan American department store chain, has presented a new line of sneakers with an intelligent design that allows them to grow with the user’s foot, allowing them to extend their wearing time before they outgrow them. They have been baptized as ÜNOS by Sz (which is short for “U Need One Size”) and is Target’s latest partnership with renowned footwear designer Dr. D’Wayne Edwards.
The sole of the shoe is divided into two sections by a Z-shaped channel, but each side remains connected by flexible fabrics. So this design allows shoes to expand in width and length while still providing a secure fit. They can grow up to half a size in the children’s version and up to a full size in the adult version.
One of the main objectives for which this line of sneakers has been created is that children can become uncomfortable with their shoes when parents do not realize that they are too small. Hence, ÜNOS extends its use as the foot grows beyond the original shoe size.
They are also designed for those who have a foot half a size, or even a full size, larger than the other.
On the other hand, the unisex sneaker design Potentially allowing adults with larger or wider feet to easily find a shoe that fits them. And these shoes are also designed for those who have a foot half a size, or even a full size, larger than the other, which will save them from having to buy two pairs to make up for that difference.
The shoes have been designed by Dr. D’Wayne Edwards, President of Pensole Lewis College (PLC) in Detroit, an institution focused on design and business. The institution describes Edwards as “the most prominent black designer in the footwear industry”with a career that includes positions at LA Gear, Nike and Jordan.
Reham H., Vice President of Strategic Partnerships at Target, and Dr. D’Wayne Edwards
Edwards has stated in connection with this launch that he has always wanted to design more affordable but high quality footwear. “Sometimes when you see a product for $50 or less, it doesn’t have a lot of technology, it doesn’t have a lot of substance. But I feel that products for $50 or less don’t have to be like that.”
Target’s new sneakers are available in kids’ sizes for $34.99 and adults’ sizes for $49.99, in 16 different color options.
“I know firsthand the importance of adjustable footwear options, and this partnership with Target sits at the intersection of inclusive, quality and affordable style.”Dr. D’Wayne Edwards added in a company statement.
Looking ahead, Edwards has confirmed that if this initial launch is successful, more attractive styles for both men and women, as well as more kid-specific looks, could hit stores. “It’s about getting the consumer to accept this concept that an affordable product doesn’t have to look ugly, and that an affordable product can last longer than you think.”
