Samsung has presented its new global campaign “Smartthings Meets AI Home”, with which it seeks to creatively make visible how its connected ecosystem based on artificial intelligence can transform domestic life. Through a narrative focused on simplicity, comfort and efficiency, the campaign exposes the added value of home automation when it occurs without friction or constant intervention.

The campaign has been developed by the Cheil agency and reflects a commitment determined to communicate the real benefits of technology in the daily environment. “Samsung Ai Home is here to make life more convenient, efficient, healthy and safe”said such SHUB, global executive creative director in Cheil. “The home finally becomes what should be: a place to do less and live more.”

A fluid, non -futuristic experience

Unlike the traditional concepts of Smart Home, where the user must actively program or interact with the devices, Samsung Ai Home is presented as a more advanced, autonomous and proactive evolution. Thanks to Smartthings -Samsung’s global platform to manage devices connected from one place -the system learns from user’s habits and responds accordingly, either activating the vacuum cleaner, the washing machine, the television or adjusting the lighting and the blinds automatically.

The campaign message is focused on experience: a family that, without technological distractions, can devote itself to what really matters when you get home. In the main spot, this daily life without interruptions is expressed from the point of view of a narrator who observes the members of this family.

And it is that by integrating its Smartthings platform with advanced abilities of AI, the company proposes a home vision where technology disappears as a visible protagonist to become a silent and effective support.

A global campaign with multiple formats

The deployment for this campaign will be integral and multichannel: in addition to the main spot, specific materials for their own, digital media and high -impact spaces such as Piccadilly Circus in London or Times Square have been developed in New York, as confirmed by the agency in a statement. The pieces highlight key pillars of the value of domestic AI, such as comfort, safety or energy efficiency, through family and recognizable scenes.

Cheil has directed the creative and strategic work with Samsung, with production by Duo Films and Gang Films, and the postproduction of The-Artery.