Errata faith: In a first version of this news the name of the Grenergy company was ill -written. The information has been updated to reflect the correct denomination.
GrenergySpanish company founded in 2007 and specialized in renewable energy, has carried out an update of its Visual identity with which, on the one hand, it is reinforced in its Commitment to a sustainable energy model And, on the other, it seeks to boost a new stage of growth by focusing on energy storage.
The renewal has worked together with the Erretres creative agency And, according to the company in a statement, the redesign hopes to move Grenergy’s will to advance globally towards a more efficient model. The creative concept that articulates the new visual identity is “Green Must Go On” (Green must continue) and expresses itself in the new “On and on” motto. With this, the company intends to highlight the continuity and reliability of renewable energy and the company’s ability to offer a clean, affordable and constant supply.
The new image has been inspired by thes batteries and their cells, technology with which it aspires to transform the panorama of the energy sector; as well as in chlorophyll, Natural element capable of collecting the energy of sunlight and giving life continuously. That is why both horizontal lines that remind a battery in load are observed in the logo and the graphic system. The logo now expresses the name of the company in capital letters, and follows from the icon composed of two circles that so far accompanied the Naming.
The graphic system relies on Simplicity And bet on a colored palette composed mainly of green tones, resulting in its commitment to renewable energy. It also uses contemporary typefaces, of straight lines, which evoke technology and digitalization; while the graphic and visual system consists of elements and icons, which reflect sustainability and globality.
The update, as they point out from the company in the statement, has responded to Recent business growth. “In these years we have reached another dimension, with a global presence, achieving a significant socioeconomic impact where we develop our activity“; Daniel Lozano, Grenergy Strategy Director.”We needed a brand that better communicated our reality, and was aligned with our strategy and positioning”
“With our new brand, we seek to reflect our continuous growth, maintaining the same ambition with which Grenergy was born 18 years ago“; David Ruiz de Andrés, President and CEO of Grenergy.”We aspire to be a global reference, demonstrating our leadership in storage and providing solar energy, highly competitive and sustainable, 24 hours a day”
