From the island of Lanzarote, to the rhythm of “Eusexua”, by FKA Twigs, and by the hand of Alessandra Ambrosio models, Candice Swanepoel and Jon Kortajarena. This is how the department store has decided The English Court Welcome to spring and present your collection for the station that is about to start.

The company is still looking for update your emblematic communication, and maintains its commitment to music, artistic staging and impact locations. This has been evident in the campaigns for the presentation of their last collections, such as those of the past autumn and spring.

The English Court trusts, one more year, in the iconic Claim “is already spring” and presents a parade in the attractions, unrepeatable and mysterious natural landscapes of Lanzarote. The campaign spot seeks, as the company explains in a statement, show “A more organic, purest, most wild spring and at the same time the most unexpected”
The piece has been worked together with the producer CHAP.

The campaign has been devised internally by the marketing team of El Corte Inglés, and returns to the West Txema photographer. It will have activations in digital supports, exterior advertising, magazines and television spots with variations of 60, 30 and 20 seconds.

The audiovisual piece shows the pieces of the Spring collections Of the different brands of El Corte Inglés, including Woman, Woman Limited, Lloyd´s, Tintoretto, Sfera, Jo & Mr.joe and Latouche, Emidio Tucci and Dustin. The company claims to have created “a parade in a unique universe with a surreal and mysterious nuance, in which the elements of nature are wrapped in the colors, in the light and textures of the island and merge with the essential fashion proposals for this season.”

As advanced in its statement, this season’s collection will be defined by colors such as intense red, white and black, pastel and earth tones, as well as prints.