Not one, but two best movies. The ceremony for the delivery of the Goya Awards, held on Saturday, February 8 in Granada, concluded with a script turn that aroused, in equal parts, stupefaction and joy, not only among the most outstanding figures of Spanish cinema, but also among a faithful audience to his appointment with broadcast.

The gala, issued by The 1 of TVEhe has been able to maintain, despite his heavy rhythm and his absent presenters, the figures recorded the previous year. According to the audience data offered by Barlovento, the 39th edition of the Goya Awards achieved 2,340,000 spectators of medium audience and the 24.4% screen share.
These are 19,000 spectators less than in 2024, but almost one more percentage point of Share, which then stood at 23.5%. It is also the best Share figure since 2020.

Attention to the ceremony again obtain some of their worse data of the last decade. The figures are far from the 3,900,000 spectators and 25.8% of Share of 2016, and are closer to those registered in 2006, when 2,304,000 followed the gala, which obtained 18.8% of fee screen.
Moreover, the retransmission hearing chains three consecutive years of descents and has lost 430,000 spectators since 2022, When the event brought together 2,777,000 people in front of the TV.

The figures can respond to multiple factors, being the general Fragmentation of attention One of the main explanations. The predictability of the winners, with the “47” and “La Infiltrada” tapes and the actors Eduard Fernández and Carolina Yuste as favorites in their respective categories, is also one of them.

Also, the ceremony faced Hard competition. Its broadcast coincided with that of the party between Real Madrid and Atlético de Madrid, as part of LaLiga, in Movistar Plus+. According to Barlovento, the sports meeting reached an average audience of 1,043,000 viewers and 39.2% of the payment screen fee.

However, the Goya Awards were the most watched on Saturday, February 8. A total of 6,558,000 individuals saw at least a minute of the broadcast, which lasted for more than 3 hours and 30 minutes. The fact also improves last year, located in the 6,645,000 spectators.
Also, the gala registered The golden minute From the day, that is, the minute with the highest audience, which took place at 11:27 p.m. and achieved 2,791,000 spectators.

Prior to the celebration of the awards ceremony, LA1 made a special coverage of The red carpet, which gathered 1,077,000 people and obtained a 11.2%share. It is an improvement from 1,029,000 spectators and 10% screen share last year.
More than 3.6 million people connected at some point the moments before the gala.

From RTVE, they also point out that the 39th edition of the Goya Awards has been the most seen live through its streaming platform RTVE Play. It was followed by 144,280 spectators, which represents 14% more than last year and 25% more than in 2023. In total, 201,182 unique visitors connected with the online signal.

Collaborating brands with the Goya 2025

The Goya Awards have once again supported the support of more than a dozen brands, which have been linked to the social and cultural quote to celebrate cinema and stories. Many of them, like CaixaBank, They repeat with respect to previous editions. On this occasion, the financial entity has been present through its logo on the red carpet, and also through its division of cultural experiences, Xperience Caixabank. Thus, he organized an exclusive room for attendees.

For its part, Audi He has repeated as the official car of the Goya, and his electric vehicles transferred the guests to the red carpet. Also in the mobility section, Renfe It has once again been the official train, and established a special device to facilitate the displacement of the organization. In addition, the Club Hall of the Atocha station with a special decorative assembly with the posters of the nominated films and a personalized photocall.

Campofrío, For his part, he was also present during the red carpet, with his logo wearing in the photocall, but also by creating content. The brand trusts Ana Brito to make special coverage and interact, with humor, with the guests to the event.
“In Campofrío we believe that there is nothing more ours than knowing how to enjoy a well told story, one capable of getting excited, making us laugh and even crying. Therefore, we are proud sponsor of Spanish cinema”; He commented on the brand on social networks by communicating his support for the cultural event.

In addition, along with the guests was also the Tequila brand Don Julio, which gave an experience through a space located in the same pavilion that housed the ceremony. Miguel Ángel Silvestre, Esther Expósito, Juana Acosta or Quim Guitérrez, were some of the faces that went through this space turned into a meeting point.
He also offered exclusive cocktails, prepared by the Borja Borja Insa and inspired by the nominated films.

The Denomination of Origin Rioja also repeated with its support for the Goya, this time within the framework of its centenary. In addition to exercising as an official and exclusive wine of the event, the brand was present at the Nominated Meeting that took place days before the gala in Madrid, and during the ceremony created a space adorned with golden motifs in which the guests provided with Rioja and signing an imposing bottle of large -format commemorative wine.

On the other hand, the Cinema Academy has returned in the consultant CREAST To ensure the sustainability of the event. This is the fourth edition in which both entities work together to reduce the environmental impact of the ceremony and promote more responsible practices within the film industry.

In this sense, among other things, the statuettes have been recycled bronze again, while exclusively use of electricity and biofuels to supply the needs of the gala. RTVE counted biodiesel structures to feed the device for the coverage of the red carpet and the photocall of the event. Both the photocall and the carpet have been manufactured with recycled and recyclable materials.

Criticism of Airbnb

The presence of brands around Goya 2025 Awards It has not been exempt from controversy. As happened a few days ago with the sponsorship of idealist to the coverage by TVE of Benidorm Fest, the dissemination of an advertisement of Airbnb It has been harshly criticized by spectators.

The spot could be seen during the issuance of the gala under the cultural sponsorship formula, collected in the General Law of Audiovisual Communication and that allows RTVE monetizing certain forms of advertising, such as sponsorships or advertising in international channels and digital content.

Again, the spectators have considered inadequate the presence of the tourist accommodation platform according to the housing crisis that crosses our country. Many have also pointed to the incoherence of the presence of Airbnb in advertising pauses, taking into account that precisely the issue of housing was one of the most claimed during the gala.