McDonald’s has announced the appointment of Inês Lima, who until now served as General Director of McDonald’s Portugal, as the new General Director for the company in Spain. He replaces Luis Quintiliano, who has held the position for the last five years, and who has been promoted to the position of National Field President for the United States, and will occupy a position on the McDonald’s Management Committee in the country.

In a statement, Inês Lima pointed out that it is a privilege to lead McDonald’s Spain at a key moment for the company. “I arrive with a deep admiration for the talent in this market and with the determination to accelerate our sustainable growth agenda, reinforce operational excellence and continue elevating the customer experience“he commented.”Spain has a solid foundation and extraordinary potential, and I will work together with the teams and franchisees to take the brand even further.”.

The appointment is a reflection of McDonald’s commitment to internal talent and the exchange of knowledge and experience between markets. The company points out that Lima, who has been part of the organization for the last twelve years, brings a solid international career and a deep knowledge of the business having developed responsibilities linked to the management of several markets. Specifically, they point out that his leadership has been characterized by a vision restaurant-firsttheir ability to define long-term strategies and the creation of high-performance teams.

Lima has served as General Director for McDonald’s Portugal since November 2020, and previously held the positions of Marketing Lead for the International Operated Markets segment, from which she led the marketing strategy for 12 countries. She also served for four years as Director of Marketing and Communications for the company.

Prior to her time at McDonald’s, Inês Lima has forged her professional career as Marketing and Customer Director at EDP, a position she held for eleven years; and as Director of Marketing Insight at Oniway. His marketing experience has been developed by assuming the responsibilities of Marketing Manager at Reckitt; Brand Manager at Mondelez International; and as Product Manager at Mars.

Luis Quintiliano’s work at McDonald’s Spain

On the other hand, McDonald’s has taken the opportunity to express its gratitude to Luis Quintiliano for the work carried out during his time at the head of the company. They claim that it has boosted the growth of McDonald’s in Spain by strengthening the brand’s position, expanding the restaurant network and strengthening the franchisee community.

Quintiliano has shared that leading McDonald’s Spain has been an honor and a deeply enriching experience. “I leave grateful for the commitment of our teams and franchisees, key to strengthening the market and advancing a sustainable growth agenda“; he expressed in the company’s statement. “Spain has an exceptional base and a future full of opportunities”.

The manager has expanded his vision through LinkedIn. He assures that he faces the new stage with enthusiasm and a sense of responsibility, and that his departure from McDonald’s Spain generates mixed feelings. “It means closing a stage in a country that has been my home, my pride and a fundamental part of my professional and personal history.”; he shared, showing his gratitude to the team, suppliers and customers. “None of what we have achieved – sales and results records, advances in customer satisfaction, brand growth or milestones as special as hosting the World Convention – would have been possible without the people who make McDonald’s an admired brand in Spain and around the world.”.

McDonald’s points out that under Quintiliano’s direction, the company has significantly expanded its restaurant network, strengthened its franchisee base and achieved historic results.
They state that the strategic plans remain unchanged, reinforcing confidence in the strength and future projection of the market.