The offer of BBVA about Sabadell Bank It is not being addressed only in the offices, but it is also a conversation that is being held in Advertising and the media. If at the end of last year BBVA appealed to the shareholders to highlight the advantages of the union of both banks, now Sabadell also addresses them but to point out some of the risks of the operation.
Under him Claim “to be able to choose is your power”, The agency designed campaign Oriol Villar It consists of a series of graphic pieces in which the financial entity ensures that it will “put the points on the ies.” Creativities give prominence to Copies to express the company position regarding the operation and, at the same time, make pedagogy about the movement and involve those interested in it.
Creativities give prominence to Copy to highlight the bank’s position
“We are going to put the points on the ís: an OPA is considered friendly whenever there is an agreement between the company you want to buy and the company you want to acquire. On the contrary, when a mutual agreement for the operation has not been established”, Points out one of the pieces.“We say it with a good vibes, the operation launched on Banco Sabadell is a hostile and point bid”, It is expressed, highlighting the word“ hostile ”with the point of letter I written with pen ink.
Another graphics emphasizes that the decision on the operation falls on Sabadell’s shareholders. “So, today, as everything is still possible, we continue working to continue the path that has led the bank to the best financial situation in its history”
In another, Sabadell is critical about the “excessive concentration“That the OPA can be for the financial system and Question the BBVA approach that a great entity is the one that will best survive in the market. Likewise, another piece expands the focus of its message and points out that the movement not only affects shareholders, but also the self -employed, small businesses and also individuals.
The pieces have been shared in some of the Social channels from Banco Sabadell, And according to The debateappeared last Sunday in some of the Printed editions of some of the main national headers, such as ABCas well as others of a local nature, such as Diari ara.
The campaign is a overwhelming answer On the part of Sabadell, not only to the OPA, but to the campaign launched by BBVA at the end of November. That was claimed by the Catalan bank against self -control, referring to omitting information deceptive and did not warn of the advertising nature of the message. However, the claim was dismissed in early March.
Under the title “BBVA shareholders for shareholders of Banco Sabadell”, BBVA has tried to initiate a conversation between shareholders and wanted to highlight that the combination of both banks would be a new, larger, solid and competitive entity, both nationally and internationally.
