Last February the candy brand Fini He created a collection of exclusive clothing with Serra Studio and designer Mariano García, and paraded in Madrid is Fashion. Now, continue expanding your brand In the field of fashion and expanding the creative universe of its chucheías with a collaboration with the footwear firm Victory.
They describe the footwear as “the sweetest and most desired sneaker of the season”
The brands -fini Murciana and Victoria Riojana- have promoted the Cobranding of a limited edition of shoes that combines the personality of both. “Two brands with romantic soul and pop spirit have allied to launch the sweetest and most desired sneaker of the season“They say in a statement.
As explained, the shoes Mix style, nostalgia and sweetness. They are characterized by the colors pink ballet and soft vanilla, double cord of striking colors and customizable details, all seeking to evoke the fun and joy of the world of sweets and be, at the same time, a modern footwear and with “Candycore” aesthetics.
As described, the shoes are made of textured serraje, and have a gum sole, inner lining and the text “Victoria X Fini” in template, tongue and in the back of the shoe. “A model with playful attitude and urban soul that transforms any outfit into a statement”The brands say.
They can be acquired on April 24 and 25 in a Pop-up store On Fuencarral Street, 100, in Madrid, and from those dates on the Fini website.
“At a time when the foodie aesthetics devastates. Where colors, textures and flavors become viral content, collaboration between Victoria and Fini feels as natural as appealing”, The brands indicate in the statement.“This capsule sneaker is born right at the intersection between fashion and sensory fantasy; A piece that celebrates the visual power of the sweets, the game where color and shape arouse visual cravings”
The collaboration, they explain, arises not only from sharing Spanish rootsbut also of a global vision, a young character and a romantic legacy. Regarding this, they point out that Victoria, created in 1915, receives his name from the founder’s wife, Gregorio; While the same thing happened in Fini when Manuel Sánchez Cano was inspired by Josefina.
Spanish brands are also joined by a international expansion trajectory. Fini, with Molina de Segura origin, operates in markets such as Brazil, Colombia, France, United Kingdom or Morocco; While Victoria, created in La Rioja, markets its products in France, Italy, the United Kingdom, Portugal, Korea or the United States.
Both brands have also carried out a strategic commitment to The renewal of their marketing approaches, creativity and the approach to new generations with visions focused on the generation of experiences. Thus, in recent months Fini has had a presence at music festivals, such as Boomstic or Vibra Mahou; He has been linked to Carlos Montoya, viral contestant of “The Island of Temptations”; or has launched the short film “Fallin ‘in Love.”
For its part, Victoria has updated his collection and communicative aesthetics, and has opted for impact collaborations, such as the one made with the Tiktoker Plantosyos.
