Can one Soccer Boot become a cultural manifesto? Seat and 14 Agency say yes. To demonstrate it, they have presented a piece coinciding with the sponsorship of the final of the Queen Iberdrola Cup between FC Barcelona and Atlético de Madrid. Thus, Seat launches “The Queen’s Boots”a creation that fuses fashion Blokecore and a message of female empowerment.
Inspired by aesthetics Blokecore that they have claimed renowned female figures such as Serena Williams or Rosalia, betting on that universe where Vintage football is intertwined with the Streetwear and the High fashion, the Boots reinterpret from design a traditionally masculine icon to position women, not only in the field, but in the visual and cultural narrative of sport.
“The queen’s boots are the reflection of a sustained commitment in time”is indicated in a statement. And it is that Seat has been an official sponsor of the Iberdrola Cup, consolidating itself as one of the main drivers of the Women’s Soccer in Spain.
This project is, somehow, A tribute to contemporary “queens” that are transforming the rules of the game: soccer players, creators, artists and young voices that combine style and activism with determination.
The boots are going to overcome
What began as a creative concept has now become a reality. As explained in the statement, after receiving hundreds of messages of support and desire from the community, Seat and 14 Agency have responded by launching a Single edition of “The Queen’s Boots”which will be raffled among his followers as a gesture of support for women’s football and who live it with passion and their own style.
In addition, the campaign has jumped from the digital environment to the city through great canvas in the center of Madrid that proudly proclaims: “The queen warms engines.” A phrase that unites the automobile spirit of SEAT with the language of football.
In this way, Seat seeks to celebrate the present of the Women’s sportin addition to helping to build your future. “Because supporting is not just a matter of sponsorship, it is a declaration of values”they sentence in the press release.
