Llyc, Dadvia, Apple Tree, Marco and Evercom are the five Spanish communication agencies that most invoice. This is collected by the “Global Top 250” list, a ranking that the publication Medium Provoke Prepare annually by collecting the figures of 250 communication and public relations agencies worldwide.

Dominated by the US market – with Edelman and Burson at the head – on the list appear highly known agencies for the Spanish market and have a significant operation in Spain. However, billing consolidation in this ranking takes into account the nationality of the matrix. A methodology that does not make it possible to ensure if any international communication agency receives a Spanish turnover higher than the figures presented by the five agencies that represent Spain in the list.
Taking into account that the limit has been established in Evercom, with 10.5 million dollars, it is likely that we should see some more name such as Edelman, Burson or Weber, which are the three that lead the world ranking with 986, 956 and 849 million dollars respectively.

In any case, already waiting for the official data of the Mercantile Registry of 2024, it is pertinent to remember in this context other names of Spanish communication agencies whose billing should be greater than 10m $, such as Román or Newlink. With the peculiarities that this type of rankings can always have, the absence of Tinkle – with a turnover exceeding € 30m – perhaps surprises, although it could also have considered its turnover in the 250m $ attributed by this ranking to Havas PR (the Havas group bought the Tinkle agency in 2022).

Together, the billing of the five Spanish firms that appear in the ranking of Medium Provoke It exceeds 240 million dollars, which represents almost 1.4% of the total value of the list.

From Reason.WHY We have enriched the data providing the calculation of the annual billing per employee, since it is a key indicator that relates the production obtained with the necessary talent to achieve it. This ratio is essential to evaluate the efficiency and profitability of the workforce, as well as the productivity of each worker and their contribution to the company’s income. To compare companies with a Offering Similar, this ratio can be one of the most criteria.

Thus, the average employee billing of Spanish communication agencies, according to this ranking, is $ 121,000. A figure that, although it can serve as a reference, is also presented with some distortion due to the low volume of the sample (only five agencies) and the high impact that Apple Tree has with almost $ 225,000 of billing per employee.

Spanish communication agencies with more billing

Llyc

It is the agency that contributes the most to the joint data of Spanish companies, registering a turnover exceeding 131 million dollars. It is an increase of 21% compared to the previous edition of the ranking, when the data was 108 million dollars. They are figures that have allowed the company to climb nine positions and move from 41 to 32 in the last year. With this, he leads the ranking of Spain and is among the top 10 European companies that are part of the list. The company has a presence in 13 countries in Europe and America, and 1,300 employees globally. This places the annual billing per employee in the 101,300 dollars.

Throughout the last year, Llyc has worked for brands such as Coca-Cola, L’Oréal Groupe, Generali, Multiópticas or McDonald’s. From the agency they attribute positive evolution to the growth experienced in the United States and predict that they can soon be among the 30 most outstanding firms worldwide. They also consider their integrated vision of creativity, innovation and influence. “The bet we have made for an expanded vision of communication, marketing, creativity and innovation that hugs AI for years, has helped better position Llyc”Said Luis Miguel Peña, partner and CEO of the agency in Europe, in statements to Reason.WHY. “We are demonstrating that you can grow with impact by integrating disciplines”

Daring

It is the second Spanish communication agency in terms of billing, according to the ranking of Provoke. It records an income level of 51.4 million dollars, which represents an increase of 7% compared to the billing obtained in the previous edition, when there were 48.2 million dollars. The figures place daring in position 64 of the ranking, an improvement of eight positions with respect to entry 72 he occupied last year. In this way, it maintains its presence among the 100 most outstanding communication and public relations signatures globally.

The agency maintains a presence in 15 territories of Europe and America, and has 552 employees, which places the annual billing per employee in the $ 93,100.
Throughout the last year, Dadvia has worked for brands such as Cinesa, Gallo, GLS, Ryanair or Bed’s.

Apple Tree

Figure in “Global Top 250” as the third Spanish company in terms of turnover. The figure in its case amounts to 31 million dollars, that is, an increase of 27% compared to the data recorded in the last edition of the ranking, when it obtained 26 million. This is the greatest growth among the Spanish firms that are part of the list. With this, Apple Tree has climbed from 116 to 93, entering for the first time in the world top 100. With 138 employees, according to data from Provokethe annual billing per member of the team is at $ 224,600, the highest of the five Spanish agencies that are part of the list.

The company, which this year celebrates its 18th anniversary and has headquarters in Barcelona, Madrid and London, has indicated in a statement that plans to reach more than 175 collaborators in 2025. The team has been expanded after the strategic union established in 2023 with the influencer Marketing Keepers.
Carme Miró, CEO and founder of Apple Tree, has indicated that the ranking classification is a reaffirmation of his leadership. “This growth reaffirms our strategic plan to position ourselves as the agency that offers the best strategic advice, the best creativity and the greatest innovation for customers around the world”

In the last year Apple Tree has provided its services to brands such as Nivea, Goiko, Mahou or Casa del Book. For the latter, the agency has not only carried out work linked to communication and public relations, but also offered creativity, such as the Christmas announcement “there is a place that always awaits you.”

As Kirsty Brown, Socia and Coo of the Agency has pointed out, in statements to Reason.WHYApple Tree attributes success to its creativity, strategy and innovation approach. “Creativity without strategy makes sense, so our approach goes beyond good ideas. It is about connecting with audiences in a relevant way in their lives“, He said,”Under this philosophy we have adapted to the needs of our clients and the changes in society to build relevant brands and that generate business results”

Frame

According to data from ProvokeMarco is the fourth Spanish Communication and Public Relations Agency in terms of billing, 16 million dollars. The agency has registered a decrease of -7.3% (2.4 million dollars) compared to the previous edition of the ranking, when it obtained 18.4 million dollars.
Marco thus recedes positions and goes from occupying the 153 to 141.

With 160 employees, according to the ranking data, the annual employee billing is nevertheless at $ 100,300.
The agency has offices in 13 different markets in Europe, America and Africa, and has worked for brands such as Canva, Bolt, Mattel or Audible.

Evercom

It becomes the fifth Spanish agency that has a hole in this ranking. It is also the first time that the company is part of the list and does so occupying position 177, with a turnover of 10.5 million dollars.
With 122 employees, the annual turnover per worker is $ 85,700, the lowest figure of the five Spanish agencies.

With offices in Madrid and Barcelona, Evercom has worked throughout the last year for brands such as Canon, PCComponentes, The Fork, or Majorica.

“This places us as the fifth largest Spanish agency in the world for income, consolidating a trajectory of growth, commitment and strategic vision”, Said the agency in a LinkedIn post.“Thanks to the effort of our team and the confidence that all our clients and partners deposit in us we continue advancing on the global map”

Public relations worldwide

According to the ranking of Provokethe joint billing volume of companies that are part of their list reaches 17.4 billion dollars. This implies a growth of less than a percentage point in relation to the anterior list.

170 of the 250 main firms reported positive growth in their income; While 58 signatures reported a decrease in them, which reflects a year with difficulties in the sector in some markets. The growth of the set of US agencies has been 3.5%, significantly below the growth of total European firms, which has been 10%.

The agencies that lead the ranking are Edelman and Burson, although they have experienced declines in their income. The first repeats leadership with a turnover of 986 million dollars, despite a decrease of -5%; while the second improves positions with a turnover of 956 million dollars and a drop in revenues of -7% compared to the previous year.
The Weber Shandwick Collective closes the podium with a turnover with 849 million dollars, which represents an increase of 3.5%.

*Reader notes:
From Medium Provoke They explain that the vast majority of the figures in this ranking were presented by the agencies themselves, although in some cases, for legal reasons or for other reasons, they have had to prepare their own estimates. From Reason.WHY We have contacted the Spanish protagonists to verify the information offered.
To minimize currency conflicts, the author of the ranking claims to have conversion of total US dollars as of December 31, 2024 and 2023, respectively.
The amounts that appear in the ranking refer to income from fees, not including payments related to media hiring, production, etc.

More info.: Global Provoke Top 250 PR AGENCY RANKING 2025