The creative director Nacho Padilla has joined Renfe As a new brand and advertising manager, within the framework of a series of leadership changes promoted by Álvaro Fernández Heredia, who was appointed president of the rail operator last January.
Your goal in office will be to work and promote The coherence and consistency of the image, the brand and the advertising messages of the public company, under the supervision of Reyes Montiel, who has been designated director of Communication, Brand and Advertising.
Padilla, however, has not yet updated the information in his LinkedIn profile.
Padilla assumes the challenges of a brand that combines public service and sustainable mobility
In conversations with Reason.WHYPadilla has pointed out that Renfe is a brand full of challenges and possibilities, and the creative director hopes to address and live up to the former and take advantage of the second. Also claims to feel excited to be part of such a relevant brand and that combines Public Service and Sustainable Mobilitytwo of the issues that most interest and satisfy him.
With this movement, Nacho Padilla expands his career at the service of public institutions. Over the last years he has served as creative director, first of the Madrid City Council (2016-2019), and after Barcelona City Council (2020-2023). In both cases, the brand image of the cities has worked, promoted the creativity of institutional advertising campaigns and created posters for popular parties.
Nacho Padilla has almost three decades of experience in marketing, advertising, communication and creativity. He began to forge his career in 1997 as editor in the creative agency BBDO counterpoint and then in McCann Erickson In the same position.
In 2001 he returned to BBDO Counterpoint as creative director, responsibility he exercised for nine years before launching his own agency in 2010, Friday, Specialized in Ecologism and Social Justice.
Other changes in Renfe
The incorporation of Nacho Padilla to Renfe occurs along with other changes in high management positions, such as the aforementioned Reyes Montiel, which assumes the Directorate of Communication, Brand and Advertising after passing through the Government Presidency Cabinet as an advisor to the Institutional Relations Department.
For its part, Marta Torralvo Liébanaswho until now served as Corporate Director on Radio Televisión Spanish (RTVE), returns to Renfe to assume the General Economic-Financial Directorate, a position he already held between 2018 and 2021.
For his part, Moisés Mata García replaces Joaquín del Moral as director of Renfe Merchandies.
