On January 25, 1990, the television market in Spain grew. Antena 3 He began his regular emissions, and joined LA1 and LA2 as an option of the medium for the Spaniards. Now, on the occasion of their 35 years of activitythe Atresmedia chain has launched a new motto and a new visual identity with which it celebrates, not only its history, but its leadership as private television.
Antena 3 wanted to take the opportunity to reinforce your positioning as a reference in information and news, entertainment and fiction, as well as its commitment to quality, variety and innovation. “From the beginning, our commitment was clear: to offer a quality television, innovative, diverse and close, that not only reported and entertained, but will win the confidence of society“Javier Bardají, CEO of Atresmedia, said in a statement.”More than three decades later, that trust and credibility is our greatest and best leadership and the most valuable recognition we can receive”
To celebrate its 35th anniversary, the chain has renewed its corporate image, which has been designed by the image and creativity team of Atresmedia. The restyling of logo It is a more stylized, modern and timeless version of the previous one, with more straight and defined forms, moving a lighter and more dynamic composition.
In the new identity, the maintenance of the orange, although in a stronger and saturated tone. To him are added other colors to generate a New chromatic variety: Midnight blue, ivory, plum, pink or mint. These are appreciated in the new graphic elements, such as icons, skirts or posters, to which it has been equipped with movement to transmit its own style and lead to the viewer through the programming of the chain.
Among these elements, new features are highlighted. The three adds to the visual universe of the channel as a new narrative element, evoking the visual identity of the chain in the 90s. It also takes prominence of the logo contourwhich becomes a conductive thread and guide for the spectator.
The renewal of the image for the 35th anniversary also includes A renewed typography That, as described from the chain, is based on a personalized source with pure geometric shapes and curves that emphasize the personality of the channel. It is called antenna 3 type and from Atresmedia explain that it has a wide variety of pesos, as well as an alternative typography accessible and adaptable to any content and format.
In addition, Antena 3 has also released Sound identity, Designed to synthesize the variety of content offered by the chain. Accompanying the new logo, the “Glow” sound lasts two seconds but transfers nuances and details, transmitting the essence of the channel in a burst.
A Complementary Sound Palette QEU, as explained from Antena 3, is a group of rhythms, chords and short melodies that follow the structure of multiples of three. It is integrated with the continuity graphic elements to enrich the pieces.
35 years of Antena 3
All these new resources could be seen last Saturday, January 25, date of the Antena Anniversary 3. The chain has celebrated the milestone with a series of special pieces and publications, as a one made on Instagram to review its history. “We are an open TV that is transformed every day, which meets and will continue to turn for at least another 35 years. Thank you for trusting us!”, Said the chain.
In a statement, Atresmedia has indicated that Antena 3 turns 35 “at the best moment in its history” In a television context currently marked by the struggle by the audience between “El Hormiguero” and “La Revuelta”, in La1, the chain has moved that in 2024 it has repeated Leadership with a 12.6% sharebeing the most seen chain in 80% of the days. It also points to its leadership in the different time slots and indicates having monopolized 73% of the 500 most viewed emissions.
“Antena 3 has managed to consolidate as the favorite chain and the most seen in our country, thanks to a television model built on a complete, innovative and varied offer of quality content and a program designed for all audiences that cover various formats, together With the most supported and maximum reference news in our country”, They explain.
He recalled, among other things, the bet of the chain for the Spanish audiovisual sector, the production and local talent, the support of the public and the advertisers, or his pioneering and nonconformist spirit. Antena 3’s commitment has also valued, through various initiatives, with social causes such as gender violence, road safety, support or digital well -being.