The technology brand Sandisk has decided to connect with the current cultural pulse through humor, excess and digital nostalgia. It does so with “More, More, More”, a new brand platform developed by the Callen agency, which values ​​memory as an invisible ingredient in our creative and emotional life. Far from the traditional codes of the technology sector, the proposal is structured as an audiovisual trilogy featuring absurd situations that require a lot of storage space.

In the first spot, “Cats,” a woman explains how her Sandisk Extreme portable SSD allows her to store both her work documents and an arsenal of feline videos, in an open celebration of the viral aesthetic.

The second piece, “Stunts”, follows a young man who records homemade stunts of dubious wisdom with his friends and uses a Phone Drive to empty his cell phone without deleting what is important. The third ad, “Decks,” will premiere in January.

With this campaign, Sandisk consolidates the turn started with “Memory Man” – the robot-camera – and redefines its place in the digital ecosystem, not as a gray and technical actor, but as a fundamental part of the contemporary cultural infrastructure.