At the beginning of this year it was known that Lo Monaco Groupa company from Granada that had a turnover of more than 100 million euros selling mattresses at home, stopped operating. Now, after a transition period, the brand has promoted its reopening under the ownership of LM Descanso SLU.
The acquisition of Lo Mónaco by the company aims boost the brand again under the commitment to continue offering customers the same quality and excellence that has characterized it throughout its history, as explained by the firm in a statement.
Has established a strategic agreement with a national mattress manufacturer
On their website, they also point out that their goal is to grow and maintain their fundamental values, that is, offering the best quality in mattresses at the best price and affordable payment options. To do this, it ensures that it has a collaboration agreement in research and manufacturing of a large brand together with a national mattress manufacturer.
“We are excited to welcome Lo Mónaco to our family“, they comment from LM Descanso in the statement. “Our goal is to provide our customers with the best possible shopping experience and service, and we are confident that Lo Mónaco will continue to be one of the leading brands in the mattress industry.“.
The new owner company assures in the statement that it will continue investing in the brand and in improving its products and services to be the preferred option among consumers. On its page the brand collects information about what has happened in recent months. “Lo Mónaco is operational and ready to serve your needs for high-quality mattresses. Although the company has changed, we remain faithful to its DNA, which consists of working hard to guarantee the quality and excellence that you already know from us, always prioritizing the quality-price ratio.”, they explain.
They point out that the reopening is a new stage in the history of Lo Mónaco, a reference in the mattress sector for years. It should be remembered that Lo Monaco born in 1996, fruit of the initiative of Livio Lo Mónaco and Beatriz Muñoz, with the intention of selling household goods at home, but from 1998 the activity focused on mattresses. The brand popularized latex mattresses, and innovated in the marketing of this product with the home sale and the offer of a trial period.
It reached a turnover of 100 million euros in the 2000s, but the economic crisis of 2008 generated a downward curve in results that the company could not reverse either with reductions or with the transfer of its ownership in 2021. to an investment fund. So, in January of this year announced its closure as a result of a drop in sales.
It was a brand with strong advertising presence, especially on television, a medium in which for years he ran advertisements starring influencers such as Constantino Romero, Maria Teresa Campos, Carmen Sevilla, Joaquín Prat and Paz Padilla.