The current generation of young people is the most connected in history. Social networks, messaging applications and streaming platforms help them communicate and be up to date on what happens in the world. However, they lack a narrow link with nature. And to amend the situation, the Purpose Disruptors claims to have created, thanks to the artificial intelligencea tree that speaks.
He has done it through the agencies Drug 5 London and drug 5 dublin, and also from Agency for Naturethe Experimental Purpose Disruptors Agency composed of creative young people from some of the main agencies of the British market. Together have launched “The Talking Tree”, An initiative that has sought to give nature to nature with the intention of reconnecting young people with it.
For this, he resorted to technology and a 150 -year -old chestnut in Morden Hill Park, in London. Agencies claim to have used more than Ten environmental sensors and electrodes To measure wind speed, temperature, moisture, soil humidity and bioelectric signs of the tree.
These data, according to the agencies, were processed in real time through a Personalized Language Model and executed locally on a Mac computer. The system was also fed by a battery to minimize energy consumption.
Agencies explain which model based on artificial intelligence interpreted the “feelings” and the experiences of the tree to create a molded differential personality attending to the environment and its history. In this way, an interactive experience was generated, allowing people to have live conversations with the tree, ask questions and discover how “it feels” about the world around it.
The action aims to awaken curiosity and inspire new ways of relating to the natural world, at a time when urbanization and digital culture are deepening disconnection. As explained from Purpose Disruptors, the United Kingdom is at the tail of European countries in terms of connection with nature, according to a 2024 study by the Anglia Ruskin University.
“Our climate and natural crisis needs creativity urgently. We have to get out of the bubble and involve young adults in urban environments finding them where they are, through culture, music and technology”Said Lisa Merrick-Lawless, co-founder of Purpose Disruptors and Agency for Nature, according to Little Black Book. “Agency for Nature’s mission is to help a new generation to feel that nature belongs to them, which is part of their identity“
The initiative is completed with a specific web page with a Digital card game that encourages young people to go to a quiet natural environment and answer the questions raised to reflect on their connection with nature.
In addition, from the agencies they ensure that they are developing plans to give access to the public to the experience of the tree that speaks.
“We have disconnected so much from the natural world that it is easy to forget that we are part of this incredible living ecosystem. My hope with this project was to make people worry again, a bit of empathy for something bigger than ourselves than ourselves“said Evan Greally, Director of Creative Technology and Dublin Innovation, part of Accenture Song.
The campaign was released on ITV on Saturday, March 2, after the Fa Cup football tournament final. In addition, it will be screened in the Pearl & Dean cinemas.
More info.: The Talking Tree
