For the reuse and circular economy, Many users choose to repair their device and utensils instead of buying new ones. However, sometimes the process can be tedious. With the intention of making it more accessible, easy and convenient, Philips has decided to release the designs of some of the pieces of their products from the personal range Care so that users can replace them through 3D impression.
The initiative, which starts from the Czech philia of the Technology Company, is articulated under the concept “Fixable” (“Fixable”), and the 3D printer manufacturer develops in collaboration PRUSA Research and creative agencies Lepub Amsterdam and Lepub Milan. The objective is to redefine sustainability from an innovative perspective by offering consumers open access to 3D printable files for selected accessories, allowing consumers to maintain their products without compromising quality.
The initiative is a collection of 3D printable spare parts for Philips products, designed for repair to be easy for everyone. Users can download the file, available through the portal Printable, and follow the instructions to create the piece in any 3D printer at home OA through certified partners of fixable.
The first available piece is the head of a razor. Over the next few weeks, Philips will expand the collection with other designs with the intention of attending in the natural wear of the components that occur with regular use, and facilitate the Substitution of pieces Fulfilling the quality and safety standards of the brand.
The pilot program has launched in the Czech Republic, but the company studies its Expansion to other markets. “We are shaping a new circular model, helping to convert sustainable intention into sustainable action”Said Marcin Molin, director of Personnel Care for the Central and Eastern European Region of Philips, in a statement from the agency.“This is an important first step for repair and maintenance to be a real and practical option for more people. Supports our mission of further prolonging the useful life of our products”
For their part, from LEPUB, they ensure that it is a creative idea based on action. “It’s not just about accessing the pieces. It is about providing people with tools, mentality and pride to repair what belongs to them. It is where the product joins the purpose and where collaboration joins creativity”, Commented Bruno Bertelli, Global CEO of Lepub and CCO of Lepub Worldwide.
The audiovisual piece of the project was shot in Prague, in collaboration with the producer Stillking Films. It presents Philips printed creators and users by reprosing, repairing and reinventing their own products, highlighting the creativity and empowerment they drive fixable. It has computer -generated images, made by Bax Studio.
The campaign is active in social networks and digital platforms.
More info.: Fixable philips
