“There are many, authentic braids, only one”
It is the message that residents of Zaragoza and Huesca have been able to see these days in some Mupis and bus marques. And is signed by Tolosana pastry, whose specialty is the braid of Almudévar, a piece of pastries made with puff pastry and filled with yolk, nuts, fillet almonds and macerated raisins with rum.
Dulce has been emulated by other breakers and supermarket chains
It began to be elaborated, precisely by the brand, in the early 80s in the town of Almudévar, in Huesca, and has become popular so much that the great Supermarket chains and other patisseries have launched their own versions.
The Tolosana pastry, on the other hand, is the only one that since 1994 has the c’alial seal, which the Government of Aragon granted to identify those products in the region that stand out for their gastronomic and nutritional qualities.
Almudévar’s braid is also a registered trademark.
That is why Tolosana pastry has launched an advertising campaign with which it intends to remind consumers the authenticity and originality of their product. Under a creative concept ideed by the Medium Balboa Marketing Agency, The company shows that no matter how much tried to imitate, the braid is that of Almudévar.
He exposes him by resorting to Other famous braids: those of Pippi Långstrump; Wednesday, “the Adams family”; and that of Daenerys Targaryen, of “Game of Thrones”. Thus, the graphs show the three back characters, wearing their hairstyles outstanding, and the slogan on them. In addition, it is accompanied with the phrase “The good is imitated, the best is respected”
“Every Aragonese toileThey explain from the agency through LinkedIn. “So to leave things even clearer, we got to work to devise a branding campaign in which through the most iconic braids of the audiovisual panorama and a powerful motto, let’s launch a clear message: no matter how much we try to imitate, the braid is that of Almudévar”
The campaign has been activated during the last week and has had a presence in a circuit of supports of outdoor advertising In Zaragoza and Huesca, Store signage -Plosana speaker has premises in Almudévar, Zaragoza and Huesca-, an event and actions with influencers and content campaign social networks.
In addition, creativities include a QR code that directs users to a website that houses A draw. Tolosana pastry offers the possibility of accessing ten double experiences that include a welcome breakfast in its workshop, a uniform “friend of the braid”, a creative and fun workshop to make your own braid and a cocktail -type lunch/buffet with toast.
