KFC has announced the appointment of Kerman Romeo As marketing director for Spain and Portugal, thus taking the relay of Marion Racine, which will assume a European role in Taco Bell, another brand of the Yum group!
In the last year he has already exercised as Head of Brand & Retail in KFC
After four years in the company, since he joined 2020 as Head of Fame and Media EffectivenessKerman has played an essential role in the evolution of the KFC brand, which has become an advertising reference and leader in interactions and community in social networks. Already like Head of Brand & Retail In the last year, he has assumed increasing strategic responsibilities, as explained in a statement, aligned with the growth of the brand, which has allowed him to develop an integral vision of the business and an understanding of the market.
It assumes, therefore, this new challenge with the aim of strengthening the growth of KFC in Spain and Portugal. From its position as Iberia Head of MarketingKerman Romeo will be in charge of leading the marketing strategy for KFC Spain and Portugal. “This new stage I face it with the illusion of knowing that we are already on the right path, but with energy for something very complicated: extend our moment as possible”Kerman said.
The professional already has a solid career in the Mark development and positioningboth nationally and internationally. In his passage through the Pernod Ricard group, he led important projects for renowned companies such as Absolut, Ruavieja and Seagram’s Gin.
For its part Marion Racinewho since 2018 held the position of Chief Marketing Officer in KFC, has been promoted within the Yum Group! as director of Marketing at Taco Bell Europe. This movement reflects the group’s commitment to the promotion of internal talent and its global expansion.
Since its incorporation to KFC Iberia in 2009, Marion has played a key role in the development and leadership of the Marketing strategy. Under its direction, the brand has gone from 70 restaurants to consolidate as the third most important brand in the QSR sector in Spain. Today, KFC Iberia has more than 360 establishments and exceeds 450 million euros in billing, reflecting the success of its strategy and market expansion.
“My tour with KFC leaves me an indelible mark. I am deeply proud to have led, in different stages of maturity of the brand and of the competitive environment, a strategic area such as marketing, key to the modernization and democratization of KFC “says Marion Racine, new marketing director at Taco Bell Europe.
