Consumer attitudes towards artificial intelligence. As it grows in adoption and is generalized, as it is already part of the devices that we use in the day to day and the tools we use at work, perception is increasingly positive and moves away from fear and The concerns that still persist.
It is the main conclusion that the report shows “Our Life with AI: From Innovation to Application”prepared by Ipsos for Google. The study has taken ends between 21,043 adult individuals from 21 different markets between the past months of September and October 2024. The company addresses the perception and uses of artificial intelligence, as well as the advantages that are trying to extract from Technology.
Here are the main findings of the report:
The use of artificial intelligence grows
According to Google, the use of generative artificial intelligence has increased in the last year, and 48% of users globally say they have used it in the last twelve months. Putting the focus in Spain, 45% of users claim to have used generative the AI, a figure that grows 10% compared to 2023.
That use has also changed its motivation. It no longer focuses exclusively on exploration for entertainment purposes, but also applies to the Support for work, assistance in personal projects or education.
In this sense, the report indicates that the enthusiasm for the potential of AI (57%) Now exceeds concerns about the risks of implementing it (43%), compared to the 50%-50%proportion of last year. This is also supported that 59% of respondents consider that it is more important to promote the advances of science, medicine and other fields to protect the affected industries through regulation (41%).
The percentages vary for Spain, since the citizens of our country believe that it is more important foster advances in science, medicine and other fields with innovation in AI (55%) to protect industries potentially affected through regulation (45%).
The benefits of AI for society
Positive perception also affects Impact of artificial intelligence on the economy. Faced with the previous 42%, now 49% consider that the AI will change the economy positively, and grow 6 percentage points, to 58%, who believe that AI will change jobs and industries positively in the next five years.
In our country, the percentage of people who believe that AI will change the economy positivelyas does the proportion of those who consider that the impact of AI on jobs and industries in the next 5 years will be positive (from 48% to 54%).
In the field of applications, which are considered the main impacts are related to the scientific discovery and advances in medical care and medicine. In this sense, helping the early diagnosis of diseases such as cancer or tuberculosis (89%), helping the scanners of neurosurgery patients and helping emergency personnel to monitor fire (89%) and offer information on safety (88%) They are the most important uses.
The advantages of AI for the person
In addition, according to Google’s report, consumers not only believe that IA will positively change society, but also individually to people. 59% believe that artificial intelligence will benefit people like them.
By profiles, generation Z, parents and administrative workers are the most likely to believe that the AI will benefit people like them.
With regard to this help, enthusiasm focuses especially on the advantages it offers to Find online information (72%), for the personal assistants that can help buy online and organize schedules and plan trips (65 %) and as a personal tutor or task assistant (63 %). It is also thought that applications at the individual level, such as helping people write and summarize information (81) and improve translation (86%), are important for people.
Specifically, in our country, 60% of Spaniards claim to be excited about the use of AI for personal assistance, such as online purchases, schedule planning or travel organization.
On the other hand, in the professional field, respondents do not see the AI only as a tool to be more productive, but for Operate at a higher and higher level. In this sense, it is aimed at the use of writing technology (80%), problem solving (79%), the generation of ideas (75%) and the understanding of long documents and complex information (72%).
In addition, there are now more people believe that AI will release employee time so that they can focus on the most rewarding aspects of work (57%) than individuals who consider that the AI will increase the demands of workers to do more with less (43%).
Positions to artificial intelligence
Globally, according to the data that Google shares, trust also grows in relation to the capacities of its governments to Supervise the development of artificial intelligence for the benefit of the publica percentage that grows from 57% to 61%.
In line with this 72% of respondents support that IA companies They help governments learn about technology and a similar proportion also support that IA companies work with their government to test AI tools for government services.
More info.: Our Life with AI: From Innovation to Application
