The artificial intelligence It is an increasingly used tool to carry out the advertising actions of advertisers. Brands of different industries and categories, such as Volvo or Celtic milk, have recently showed it, betting on this technology in their ads with the aim of shortening production deadlines, reducing costs and also transferring a message about their commitment to innovation.

In this context, and in line with its commitment to the generative artificial intelligence, Freepik has released a brand video under the title “Progress, faster than ever”. It is a piece elaborated entirely with Freepik tools, which, with its internal talent, has been in charge of both preproduction and production and postproduction.

As we have been able to know from Reason.WHYit has resorted to 14 video, image and audio models different to generate the 10 locations, 9 scenes and 8 historical recreations that we can contemplate in the final result.

“It is undeniable the speed at which AI and the technological revolution advanced in society”they transfer us from the company about this creative work. “We must feel privileged by attending a new era, a new technological leap that will help us in our day to day.”

And it is precisely that jump that focuses the narrative thread of the whole video, letting the imagination fly through impossible recreations in which the technological advance reaches past times.