He Real Betis Balompiéthrough its Forever Green sustainability platform -in which it has been working for more than 4 years to raise awareness through football -, it has presented a New T -shirt made from algae.
“Without blue there is no green” has been developed with the Officer & Gentleman agency
Within the framework of a informative campaign under the motto “Without blue there is no green”developed next to the agency Officer & Gentlemanthe objective of this initiative is to make visible the environmental catastrophe that supposes the invasion of the Asian algae Rugulopteryx Okamurae On the Andalusian coast.
The massive entry of this type of organisms is displacing the native species and altering the natural balance of aquatic ecosystems, a problem that especially affects the waters between the coast of Algeciras and Tarifa, where they have quadrupled the collection of invading algae in just One year.
To alert the problem and raise awareness of football fansReal Betis and Hummel have joined the Parley Network and the Pyratex tissue brand to make a textile fiber equipment from this invasive algae, in addition to recycled plastics collected from the ocean. The equipment will premiere next Sunday, February 16 in the match of Day 24 of the League against Real Sociedad.
The presentation of the new shirt took place last Thursday, February 6 on a ship in the Tarifa waters, where A team of divers extracted the new clothing symbolically Among these invasive algae of the Atlantic Ocean bottom.
For this act, the Verdiblanco Club was attended by marine biologists, as well as a representation of the companies that have created the new shirt, who explained all the details to the media.
More than 4 years ago that Real Betis created Forever Greenthe Environmental Sustainability Platform of the Verdiblanco Club that seeks to involve the world in the fight against climate change through the speaker that football is.
Technical file
- Agency: Officer & Gentleman
- Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz
- Managing Director: Marta Blanco
- Account Supervisor: Zuriñe Ruiz
- Art Director: Laura Candon
