An innovative product that is born from a collaboration based on shared values such as quality, closeness and passion for doing things differently.
This is how the Barcelona chain of pastries and coffee shops 365 Obrador defines the new product he has developed with Nestlé Professional, the Nestlé division for the Horeca sector.
This is a Joanet, the “Manolito” style of the company, made with kitkat. The croissant is stuffed with spreadable kitkat and covered with pieces of the chocolate cookie and also the brand’s milk chocolate. The product is the result of a cobranding that, according to both brands, brings together the best of both worlds.
“It’s not just what you see. It is what you feel in each bite. Crispy, creamy, irresistible. This is the break you deserve. Make a Joanet flavor break made of kitkat”, They shared from 365 workshop in their social profiles a weeks ago by announcing the arrival of the new product to the establishments.
“The idea of this collaboration arises from the will to create an innovative product with a partner that shares quality and close values. With the launch of the Joanet made with kitkat, we seek”, Said Sonia Gasa, Director of Client Experience and Marketing of 365 Obrador, in a statement.
To publicize the arrival of the new product, in addition to making publications on social networks, 365 Obrador has launched a raffle. To participate, consumers have had to follow both the patterns and Kitkat Spain chain, as well as commenting on the publication labeling a “Partner-in-Break” and share the post.
He has offered three types of awards: the first includes a week of Joanets Kitat (3 a day for 7 days) and an iPad with Apple Pencil; The second also includes Joanets Kitkat for a week and a lot of kitkat products; and the third proposes a month of the new product (3 a day for 30 days).
The initiative is the result of the 365 workshop linking to the services of Nestlé Professional, which puts its brands and products, such as Kitkat, Milkybar or Smarties, available to other companies to boost their businesses, differentiate their gastronomic proposals and surprise consumers.
