“Officially, Bruno Casanovas resigns as creative director of Nude Project”

This has made known the fashion brand that his creative direction passes to Lola, a six -year -old girl. It is, however, a change of temporary leadership and framed in the presentation of the spring-summer 2025 collection of Nude Project, baptized “Bambino” and created to inspire consumers to reconnect with their interior child.

Throughout the last hours the brand has shared a series of pieces in their social profiles that have played with the concept of the collection and established a parallel in the Communication strategy. Thus, in a fun and touching video Nude Project has taught how Lola has been done with the reins of the brand and has led the creative process for the ideation and production of garments.
The campaign has managed to connect with the audience and has been viralized, exceeding 114,000 likes on Instagram in less than 24 hours.

As you could know Reason.WHY Both the concept of the collection and that of communication have tried to remember the importance of Spontaneity and imagination. Therefore, both garments and communication are impregnated with element such as drawings, colored pencils, crafts, dolls and stuffed animals or games, and has included children in the videos of presentation of the garments, with the intention of highlighting the evocation of the innocent fun of that vital stage.

The brand has been inspired by the freshness and innocence that characterizes boys and girls, and has visually reflected it in the campaign. That is why the photographs and graphs of the campaign show adults reconnecting with childhood essence, and capture moments of play, nostalgia and authenticity.

The collection, which was officially launched on Thursday, April 3, is characterized by vibrant colors and playful prints in comfortable silhouettes to facilitate freedom of movement and expressiveness. The collection moves away from the links to work and obligations, and seeks game, creativity and carelessness.
It consists of t -shirts, pants and jackets, as well as accessories, such as caps, belts or socks.