“The truth is in his gaze”

With this motto, the glasses brand Meller It presents its new collection of sunglasses next to the singer Nathy Peluso. It is an inspired launch not only on the personality of the artist but also in her heterochrom What can hide the look.

To communicate it, the brand has recreated A fictional night, Presented by the character “Johnny Meller”, in which the singer exposes three possible reasons after the color of her eyes; The blessing of a tarotista, a magical phenomenon in the middle of a maritime storm, and the intake of a mysterious fruit. These are three rumors and one truth.

With this, the brand seeks to propose An interactive game To the audience. At the end of the main piece of the campaign, Peluso invites Instagram users to make their own elucubrations and discover the truth.
The campaign is devised by the Turbo creative agency, with production of living rolling.

The brand expands each of the three stories with dedicated pieces that also use different audiovisual resourcessuch as animation or real image.
Meller, however, reserves the last track of the hidden riddle within his own packaging Of the glasses, under the phrase “they will see you, but never with the same eyes.”

As the brand explains in a statement, the artist has participated in all phases of the creative process, From the campaign to the design of the two models of glasses, which carry the names of Nathy and Nayah. Thus, both the design and the packaging, and even the forms of the mounts -tested in real prototypes -respond to their style and physiognomy.

The collaboration between the brand and the artist is, according to Carles Martínez, creative director of Meller, the result of the Natural connection. “We share a unique creative energy: she is restless, genuine and her gaze says everything”, He points out in the statement.”We did not want to design some simple glasses, but to channel everything that your gaze represents and that represents it so much. We create a universe where mystery and truth coexist in the same very nature gesture”

“The glasses are a complement that adds to your style, gives you layers and becomes a form of expression. Sometimes they show who you are, sometimes they help you hide … collaborating with Meller was very funny, I really enjoyed it”, Says Peluso in a statement.

Meller offers Nathy models, with a beige color, and Nayah, with a reddish brown color, following the tones of Peluso’s own eyes. Nathy is described on the web as a model that “It combines an oversize design with thick rods, achieving a daring and elegant style that is very trend”, For use in summer. Nayah, on the other hand, offers a seventies design with a modern square touch, under a style”casual, fresh and stylish”, Which reflects the”Most Pure Essence of Peluso“
Both are part of a Limited collection which can already be achieved from the brand website for 49 euros.