*Note to reader: Initially, this news item referred to Netflix House as a “theme park.” However, the company has asked us to make an update to call it a “theme space” and thus avoid confusion, since they do not feel comfortable with the terminology “theme park.”

A long time ago Netflix stopped being just a platform to watch movies and series. The company has been committed to broadcasting live events and creating in-person experiences over recent years with the aim of expanding its viewer base, attracting advertisers and gaining cultural relevance. Now it goes one step further with the inauguration of Netflix House, its first thematic space.

Located in the state of Philadelphia, in the United States, Netflix House is, as the company defines, a unique, permanent space open all year round for fans in which its most popular original productions come to life through immersive and narrative experiences.

Thus, spectators can enjoy games, activations, exhibitions and gastronomic offers related to “Wednesday”, “The Squid Game”, “One Piece” or “Stanger Things”. This is, according to Netflix itself, the natural evolution of its proposal after the more than 40 experiences it has created for titles such as “Bridgerton”, or “La Casa de Papel”, at a global level. “Netflix House is the next step, allowing fans of all ages to become the protagonists of their favorite stories”; notes the company.

The first Netflix House opens its doors on November 12 and is located in a large shopping center in the small town of King of Prussia. However, the platform plans to open another center in Dallas for next December 11 and one in Las Vegas by 2027.

The one opened in Philadelphia has more than 9,300 square meters and is distributed over two floors. Visitors can tour replicas of settings, enjoy games inspired by the stories created by the platform – there is minigolf, scape rooms or video games -, watch screenings of series and movies, purchase merchandising in the store or enjoy dishes inspired by popular titles at the Netflix Bites restaurant.

The most notable titles of the streaming service are present in Netflix House, but also activations related to recent hits, such as the animated film “K-Pop Demon Hunters”. What’s more, the company ensures that it will update the space’s proposal regularly in order to offer an experience aligned with the current state of its catalog and that is different so that viewers visit it periodically.

“A place where the Netflix story you love becomes something real that you can play, buy and savor. It’s fandom made real, where you can immerse yourself in the worlds you’ve seen and loved for years“Marian Lee, Netflix’s Chief Marketing Officer, noted in a statement a few weeks ago. She noted that the goal is for viewers to explore Netflix from a totally new perspective, enriched by the charm and culture of each city.

Entry to the space is free and does not require being a subscriber to the streaming service. However, participation in some of the experiences requires the purchase of tickets, and their price ranges between $15 and $39. However, access to the restaurant and movie theater does not require payment.

With Netflix House, the company not only seeks to gain presence and emotionality in its relationship with users, but also to position itself as a great entertainment company beyond the borders of streaming. The installation is an example of the power of Netflix as an entertainment brand and the business opportunities around its intellectual properties.

Follow the steps, in this sense, of Disney or Universal, although Netflix’s roadmap will be different. According to what they point out from the platform Varietythe objective is not to have large theme parks or studios in strategic enclaves worldwide, but to be able to install a Netflix House in each major city in the country. And, presumably, beyond the United States as well. “We want it to be a place that is not just a destination for special occasions. We want you to come back again and again“Lee said.

More info.: Netflix House