Kevin the Carrot He is one of the most popular and recognized characters in Christmas campaigns. With this, the Aldi supermarket chain has been using the character for its Christmas advertisement for nine years and on this occasion the carrot lives an action adventure in the purest “Mission Impossible” style.
Narrated in verse and titled “Christmas Mission”is the story of how Kevin and his wife Katie have to save Christmas from the hands of the evil Humbug. The campaign has been created by the McCann agency.
Dave Price, Creative Director at McCann, commented: “This year’s ad aims to simulate Hollywood blockbusters, as Kevin embarks on a mission to rescue the Christmas spirit. It’s been nine years since we met Kevin, but we think he still has a lot of tasks to accomplish and adventures to live.”
Technical sheet
- Agency: McCann
- Creative Director: Dave Price
- Creative Lead: Clive Davis, Andy Fenton
- CEO: Laura Mckinlay
- Business Manager: Laura Willis
- Senior Project Manager: Ella Timmins
- Senior Producer: Amanda Riddeal
- Executive Producer: Tracey Cooper
- Producer: Paz Parasmand
- Production Director: Theo Cassels
- Director: Todd Mueller and Kylie Matulick
- Executive producer: Jim Brattin
- Producers: Amy Fahl, Joe Maggiore
- Associate Producer: Jill Sachs
- Lead Technical Director: Chris Sage
- 2D Supervisor: Matthias Bauerle
- Designer: Samantha Ballardini, Gena Jongsukkijpanich
- Visual Effects: Cristina Camacho, Steve Hallquist, Billy Morris
- Modeler: Krista Albert, Justin Diamond, Daewoo Koo
- 2D Animator: Thomas Sali
- Storyboard Artist: Michael Deweese, Max Forward
- Editor: Loren Christiansen
- Character Effects: Cristina Camacho
- Composer: Kevin Kim, Krystal Chinn, Em Mai, Thomas Sali
- Colorist: Kim Stevenson
