“Why share that other tail with “Nathan” when you can share a Pepsi with chicken wings?”
Pepsi He has launched his own version of the “Share a Coca-Cola with” campaign that his main rival, Coca-cola, It launched last April, recovering a marketing strategy that activated for the first time in 2011. Through millions of personalized containers with multiple names and appellants, the company’s goal is to connect with consumers and invite them to celebrate unique moments.
Pepsi now collects that idea, but applies it under its platform “Food deserves Pepsi” (The food deserves Pepsi), initially launched in 2024 and with which the link between its drink and popular dishes to boost the consumption of its soda in the Favorite meals of users. Thus, instead of replacing its logo in the containers with names of people, it has done so by names of dishes such as “pizza”, “hamburger”, “burritos” or “tacos”.
The campaign has been worked by the design, community and influence team of Pepsico in collaboration with the creative agency BBDO and the OMD/ContentCollective media agency.
The campaign “Share to Pepsi” (Share a Pepsi) supposes the launch of a limited edition of Pepsi bottles, which the company is raffling through social networks. Until June 30 it offers the possibility of obtaining one of the 1,000 refreshment units that raffles among all those users who comment their publications and use the hashtag of the initiative.
As collected The Drumthe campaign aims to highlight how Pepsi’s taste combines with a wide variety of food, meals and moments of consumption, especially for the summer period. The initiative highlights the Pepsi Zero sugar variety, that in line with previous campaigns remains a priority product for the company.
“When we see the opportunity to be innovative, we take advantage of it. It is a fun and humor way to approach our target and consumer audience, which we know enjoy their meals with a tail”, Said Gustavo Reyna, Vice President of Marketing from Pepsi, according to Ad age. “‘Share a Pepsi’ ingeniously the idea of the name on the bottle and focuses the right where we want: on the plate in front”
As part of the promotion, as reported by the aforementioned medium, Pepsi is doing Radio and External Advertising Ads In cities like New York, Los Angeles, Dalas and Houston. It also includes draws on social networks, a draw on the platform Pepsi Dropsoriented to unique releases and exclusive experiences; And a one -day promotion in the delivery service DORORASHoffering discounts to customers who buy Pepsi products along with their food orders. Pepsi will also be activated in the Food Festival “Eeeeeatscon”, That will be held in Los Angeles on June 28 and 29, distributing bottles during the event.
