The octos, thanks to their nervous system, can control each of their arms independently. But if I could do it centralized, I could dance a waltz.

That is the metaphorical scene that BMW has created in his new advertising campaign to publicize “Heart of Joy”the new high performance control unit that presented in April and will articulate the driving experience of the Neue Klasse range cars,

Designed by the agency Jung von Matt Hamburg, The announcement entitled “Octowaltz” aspires to transmit unique performance potential the new switchboard. This creates a simile between the decentralized system the octopus and a conventional car, where the acceleration, the braking, the direction and other functions are controlled by separate units, to explain the significant difference that “Heart of Joy” will provide.
The piece has had Untold Studios and Parasol Island production.

As explained by the creative team, the main challenge of the campaign was not only the creation of the octopus by computer, but to provide it with it identifiable movements as humans and, at the same time, preserve the maximum authentic behavior of the octopus. On the other hand, the intention has also been to look for humor so that the piece will be fun and entertaining.

Diarmid, director of the ad, has valued the Exceptionality of the campaign. “None of this would have been possible without the incredible and close collaboration that we established between the client, the agency, the production and the postproduction“He commented, according to Little Black Book. “Congratulations to all of them for creativity to conceive the idea, courage to believe in it and the experience and talent to give life in such a magnificent way ”.