The “Find Your Summer” campaign of the Creative Agency Lola Mullenlowe for Magnumhas been awarded the Grand Prix in the Awards JCDECAUX 2025. The creative strategy thus expands its recognition trajectory, among which is the Grand Prix achieved in the exterior category in the last edition of Cannes Lions.

Lola Mullenlowe’s idea sought Destationalize the consumption of ice cream in the United Kingdomchallenging the rules by selling the typical summer sweet in winter and challenging the usual visual and narrative codes in the category. The campaign made a strong commitment to outdoor advertising, with graphics based on the photographs captured by Ale Burset, which reflected that, even in the middle of winter, it is possible to find the summer through a simple ray of sun and, in this way, Experience moments of the summer period, even for a few seconds.

The campaign included a tool to help consumers find suitable places to enjoy the sun in real time, as well as a Push -based geolocation notifications system to send discounts to acquire magnum ice cream in stores near the location. All this allowed the brand registering A HISTORICAL SALES In low consumption season. Sales increased, as shared from the agency, by 66.3%.

“Find Your Summer” has stood out with the highest recognition in a gala that has awarded a total of 23 campaigns, distributing 6 golds, 10 silvers and 7 bronzes. In addition to Lola Mullenlowe, agencies such as VML Spain, Cyw, Revuelta and Mono Madrid, or Ernest, have also been awarded.

The 12 edition of the JCDecaux awards has had two novelties. It is about the incorporation of two new categories: on the one hand, Effective use of the environment, Together with effective prizes -implemented by the Spanish Association of Advertisers (AEA) -, and on the other, Iberoamerica case, With what JCDecaux has sought the international opening of the contest.

THE PALMARÉS OF THE JCDECAUX 2025 Awards

The JCDecaux awards were delivered at a gala held at the company’s headquarters and after the work carried out by a jury composed of 15 professionals in the sector and chaired by Gonzalo Figari, founder of Figari Candy Store and current president of the Creativity Club.

The Palmares of the JCDECAUX 2025 Awards is as follows:

Better visual execution

• Gold: “Find Your Summer”; by Lola Mullenlowe and Mindshare United Kingdom for Unilever

• Silver: “Long live the King”, by VML Spain and Walk-in Media for Burger King

• Silver: “Family Portraits” by VML Spain and Carat Uk for Kraft Heinz United Kingdom

• Silver: “UNWrap it” by Lola Mullenlowe for Unilever

• Bronze: “Guess Who Won”; of Lola Mullenlowe for Unilever

Brand experience

• Gold: “Nobody moves snow like Griselda”, by CyW for Netflix

• Gold: “Designed posters”, by Lola Mullenlowe for Unilever

• Silver: “This announcement takes care of you”, by Ernest for Abanca Seguros

• Silver: “Catch the coke,” by Ogilvy Paris, VML and Essencemediacom for Coca-Cola

• Bronze: “The Marquee arrives in Spain”, from CyW / Wearesocial and Wavemaker, Powered by Groupm / & Tonic for Netflix

• Bronze: “The Sun Changes Your Mood”; Initiative for Canary Islands

• Bronze: “Goodbye, Spain”, by Spark Foundry and Publicis Spain for Mondelez International

Effective medium use

• Gold: “Ridiculously Wrong?”, From VML Spain and Carat for Heinz

• Silver: “Goodbye, Spain”, by Spark Foundry and Publicis Spain for Mondelez International
• Silver: “I offer me”, by Revuelta & Mon Madrid and Initiative for Wallapop

• Bronze: “With the fair inside”, by Monks Madrid and Carat for Cabify

Iberoamerica case

• Gold: “Install our logo”, by Leo Burnett Mexico and Starcom Worldwide Mexico for ADT Mexico

• Silver: “Yes matter. Paris for a better world ”, from dry grass / blade creative study and Hearts & Science omnicom Group Chile for Paris-Cencosud

• Bronze: “Whopper Jalapeño Popper”, by We Believers and E-Track for Burger King

New talents

• Gold: “New monthly subscription”, Demma Aldasoro, Víctor Martín and June Vergara, from the University of the Basque Country
• Silver: “A different caprichito”, Deraúl Pernias Viñas and Marc Jesús Usón Brugal, of the Autònoma University of Barcelona
• Silver: “Patera mode”, by Pablo Ortega, from Brother Madrid
• Bronze: “What if you were?”, From Marieta Fornieles Alonso, Jorge Galán Bellón, Illari Pajares Iglesias, Ignacio Fuentes Gómez, from the Rey Juan Carlos University