*Reader note: For the elaboration of these tables, the official information provided by the Creativity Club is used by valueing the advertising companies mentioned as creators of a campaign. The criteria of the organization for data purposes only takes into account the ownership of the registration. From Reason.WHY We respect the standard method of the industry, but we consider that our editorial work must provide a wider recognition.
About advertising companies
The National Creativity Awards 2025 have awarded 84 advertising companies (agencies, producers …) and a total of 133 will have a presence in the Yearbook of Creativity, since other mentions are also included in this publication even if they have not achieved a metal.
The great winner has been Lola Mullenlowe, winner of the Grand Prize; Second is the producer Canada and close the podium PS21, The main agency of the Jungle group.
On the client portfolio
The Palmarés The National Creativity Awards 2025 has 26 advertising companies that have at least two different award -winning brands. The diversity of customers for those who work and with those who gain recognition is one of the factors that determine the creative capacity. Having in its client portfolio with companies from different sectors and typologies can be understood as a strength in terms of new business. The agency Fire walk with me Heads this classification by variety of clients and for the value of the metals harvested with their work for them.
About campaigns
In the National Creativity Awards 2025 the campaign that has collected the most awards has been “The cause of the accident that caused the fire”a short of the Canada producer and The Social Vim Collective agency for the ICEX to promote Spanish audiovisual talent. The piece has collected a total of 9 metals. In the ranking of the most awarded it follows “The menu test”of PS21, meme and average sand for KFC, which takes 7 metals thanks to the immersive event they organized, presented by Ibai Llanos, in which more than 400 people participated in a competition inspired by the squid game.
About the advertisers
The National Creativity Awards 2025 have awarded prizes to 77 advertisers. By volume of awards and metal quality, Magnum It is the one that leads the table this year after having collected the National Creativity Grand Prize with “Find Your Summer”, by Lola Mullenlowe. It should be noted that secondly the ICEXa rare brand in the festivals circuits but that gets 9 awards thanks to the short one worked with the Canada producer to promote Spanish audiovisual talent. Cupra Close the podium with a total of 13 awards.
About the complete palm
The Palmarés of the National Creativity Awards 2025 reflects that in total they have been delivered 188 Awards -Including the Grand Prix and excluding the category of creative young people. The proportion is 37 golds, 57 silvers and 93 bronzes distributed to advertising companies and their advertising brands, being the category of Craft that has been more awarded, followed by the category of ideas.
