The story between Celta and the footballer Iago Aspas continues. The player has renewed with the Vigo team to defend his shield on the pitch for one more season; “one more”, as the club has communicated with an emotional audiovisual piece that strengthens the already deep bond between Aspas, Celta, the fans and Galician culture.

Under the title “Inspired by a true story”, the video goes back to the Moaña of the 90s to portray how the player has had a passion for football since he was little. Iago Aspas does not appear at any time in the piece, and his presence is sensed out of shot. Instead, the narrative focuses on the routine of his mother, who watches and listens to him play in the street from the kitchen. At nightfall, both parents have dinner in their absence, resigned because Iago wants to play “one more.”
It has been created by Celta Media, Celta’s internal agency, and the production company Verve Creative Group.

In a statement, the club points out that the piece is “a tribute to street football, childhood, roots and the emotional memory of several generations of fans“, which has activated “an emotional territory of its own, recognizable and deeply connected to the Celtic community“It moves away from the usual epic of sport and creates a space in which football stops being a spectacle and becomes belonging.

The piece expands the club’s strong commitment to communication over recent years, which has worked a very particular tone to build the Celta brand, updated visually and strategically in the summer of last year. The club puts football at the center of a discourse based on Galician roots, language and tradition, without artifice, with an intimate and identity language, and with a strong ambition to enhance the fans’ feeling of belonging.

In this case, the piece has a nostalgic tone clearly focused on elevating the figure of Apas as an authentic reference of Celticism and connector of generations. It should be remembered that the relationship between the player and the club has lasted for more than twenty years. After being part of the youth teams, he debuted with the first team in 2008 and played in light blue until 2013. He played for Liverpool and Sevilla, and returned to Galicia in 2015, and has played for Celta since then.

“With one game left to close the season, the news that all Celtic fans have been waiting for arrives, which excites everyone equally. The one that unites generations. The one that confirms that some stories will never have an end“; commented the Vigo club in a statement and on social networks. “Iago Aspas renews his connection with the club of his life. He does it as a legend should, with present and future“.

The club refers to the player as “that boy from Moaña who dreamed of scoring a beautiful goal with the senior Celta” and praises that it has ended up becoming “in the soul of an entire hobby”, and in “the one who made an entire generation grow up feeling proud of being Celta”.

He assures that “They are part of the collective memory of Celticism” and “absolute symbol of a hobby that is recognized in its character and its roots“.”It is not that Iago Aspas is the best player in Celta’s history. The thing is, Iago Aspas is the Celta. A player who has marked an era, who has built an identity”; they explain from Celta.

All of this has been transferred to the communication strategy to announce the footballer’s renewal. Beyond the digital spot, the club has launched a series of audiovisual pieces and photographs aimed at paying tribute to Iago Aspas’s career at the club and reinforcing its identity. This is especially appreciated in a video that compiles images of Aspas’s career based on some words he spoke when he was a child, “Xogar… xogar not Celtic” (Play….play for Celta).
This is reinforced with the publication of his photographs on the grass over the years, or the shirts he has worn in different seasons.

The communication has also focused on Aspas’ legacy at Celta, since he currently holds the status of the club’s all-time top scorer and the player with the most appearances in history with the light blue shirt. This is alluded to with an image that turns the player’s shadow into the silhouette of a goat, alluding to the concept “GOAT”, a popular acronym that means “Greatest Of All Time”.

In addition, the club has created a personalized logo for the occasion, which has been incorporated into the different images that have been shared on social networks. It consists of the silhouette of Aspas on the recognizable double C that is located on a shield in the center of the usual logo and which refers to “Club Celta”. Above all this, a crown.

The player’s performance in the club, his figure as a reference and his Galician origins have also been combined in a series of photographs aimed at praising the footballer. They show a crown on a royal throne, accompanied by the flags of Celta de Vigo and Galicia. The still life is located on a baeta, the traditional wooden structure used for growing mussels and other shellfish, floating in a Galician estuary.

All of this has served to communicate both the renewal for a new season and his connection with the club until 2029. And once the next season ends, Iago Aspas will join the Celta structure.to continue contributing“.”The usual Iago Aspas, a new Iago Aspas“They say from the entity.