If you did not know that a squirrel can introduce up to twelve nuts in its mouth or that a Mapache can see in the dark, Škoda He lets you know in his new global campaign. The communication of the car firm, which promotes the new Elroq model, is inspired by the curiosities of the natural world.

Designed by the Creative Agency FCB London, The campaign is entitled “Be more Elroq” and presents the first electrical compact SUV of Škoda. It does so by establishing parallels between the characteristics of the car and some curiosities linked to the flora and fauna, which act as a source of inspiration in the campaign.

Thus, the announcement exposes data of interest of squirrels, mapaches and hummingbirds to move, among other things, the storage capacity of the vehicle’s trunk, its LED Matrix headlights or its rapid battery charge capacity. The spot ends with an Elroq car circulating around the real world with the “Be more elroq” motto.

The campaign has a long 45 -second piece, and several 20 -second pieces, worked by the producer Outsider and the post -production company The Mill.

“In addition to highlighting the characteristics of the vehicle, FCB London has captured the innovation and curiosity that are the essence of the Škoda brand, which allows us to enjoy even more the world around us”, Said Meredith Kelly, director of Global Marketing at Škoda, in a statement.

For his part, Owen Lee, creative director of FCB London, has pointed out that the goal was to open the category and do something new. “That’s where these curious metaphors come into play”, He explained. “Not only show what Elroq can do, but what Škoda is: a brand with a bold and cheerful spirit ”.

The campaign will be broadcast on television, press, digital media, social and exterior networks in the markets in which the company operates.

Technical file

• Brand: Skoda
• Agency: FCB London
  • Chief Creative Officer Owen Lee
  • Creative Lead Gio Greco
  • Creative Lead and Head of Art Jack Walker
  • Chief Strategy Officer Ben Jaffe
  • Design Director Becci Salmon
  • Managing Partner Joe Pirrie
  • Global Business Director Kelly St Lawrence
  • ACCOUNT Director Phoebe Newman
  • Senior Account Manager Mason Cooksley
  • Director of Production Nikki Chapman
  • Senior Creative Producer Rachael Clarke
• Production Company: Outsider
  • Director/ Production Co Dom and Nic
  • Produce John Madsen
• Postproduction Company: The Mill
  • Creative Directors Ted Harrison and Dec Andrews
  • Executive producer Thomas Cole
  • Produce Chris Preston Barnes
  • Shoot Supervisor Ted Harrison
  • VFX Supervisor (2D) Declan Andrews
  • VFX Supervisor (3D) Ted Harrison
  • Comp Artist Davide Metti, Leah Ayinde, Mithun Alex, Vipin Tripathi, Jane Williams
  • 3D Lighting Anthony Bloor, Elia Goettlicher, Giacomo Cavalletti, Jack Enever, Kiril Mirkov
  • FX Lead Arnau Gilabert
  • FX Artist Luke Dadley
  • Animation Director David Bryan
  • Animation Artist Clementine Supiot, Mack Knights, George Rigby
  • Head of Rigging Maximillian Mallmann
  • Rigging Artist Paolo Ceresa
  • Asset Lead Silvia Bartoli
  • ASSET ARTIST JEAN GRADGIRARARD
  • Color Artist Maruf Khan
  • Dop Jann Doeppert
  • Ed Cheeseman editor, final cut
  • Music Supervision and Composition 12 Decibels
  • Sound Design Mark Hellaby, 750mph
  • Vo casting 750mpph
  • Executive producer Thomas Cole
  • Senior producer Chris Preston-Barnes
  • VFX Supervisor (3D) Ted Harrison
  • VFX Supervisor (2D) Declan Andrews
  • DFX Supervisor Vivek Tekale
  • Animation Director David Bryan
  • Colorist Maruf Khan