At the end of last year Camela converted the chats of Wallapop In songs to promote a respectful use of chat. Now the platform continues to invite users to use good manners with “Greetings from the heart”, A fictional magazine conducted by the television presenter Anne Igartiburu.
The campaign, devised by the company’s marketing team, re -connects Wallapop with Spanish popular culture to launch a message to your community. Inspired the “D Heart” program, which is currently issued by the TVE and presented by Igartiburu, has created a show to provide a Guide with tips and tricks to improve digital interactions.
As I did in the previous action, Wallapop resorts to real conversations and usual behaviors to highlight the bad uses. It presents Anne Igartiburu as “Expert in greeting” for “teach to greet with love“And encourage Make purchases and sales from kindness and respect.
Creativity has Smile production.
According to Wallapop in a statement, he has perceived that, despite the fact that 94% of Spaniards claim to greet and ask for things with education on second -hand platforms, some profiles or say “Hello” and disappear, or do not greet when they start the conversation. Moreover, 30% of Spaniards admit that, on some occasion, they have left an unanswered chat.
The company’s intention is sensitize about the importance of maintaining a friendly attitude and promote nearby conversations, something that can increase the possibilities of purchase and sale. The campaign also aims to continue inspiring a more conscious and human consumer.
“We believe that a friendly greeting and a respectful response are not only education gestures, but also contribute to our community to extend the life of the objects they no longer use“; Marta Gui, head of virality and partnerships in Wallapop.”For this reason, we have created this campaign with Anne Igartiburu, a reference in kindness and a natural ally to teach all Wallapop users that it is possible to greet and relate closerly”
“Thanks to my profession, I know that sometimes it can be more complicated to connect with others when there is a screen in between, but it is important to remember the difference that a simple greeting can make”, Said, for his part, Anne Igartiburu. He assures that he has connected with Wallapop’s purpose to motivate people to be friendlier and enhance the positive environment of the platform.
The company indicates that more than 100 million new ads to the platform are uploaded every year, and only in Spain each month opens an average of 16 million chats. This, they say, reflects that the Wallapop community is a society in itself, which makes it necessary and relevant to enhance the interactions educated to guarantee a pleasant experience.
