Love is the ultimate gift, and it can be found inside Tiffany & Co’s iconic blue boxes, according to the luxury brand in its Christmas advertisement. In an elegant and emotional narrative, the iconic brand turns its jewelry into a vehicle to explore the different forms of love, whether familial, personal or romantic, around the world.

The Tiffany & Co Christmas ad has been worked on together with the Anomaly agency and stars actress Anya Taylor-Joy, global ambassador of the brand for some years. Under the title “Love is a gift”, the brand travels from its birthplace in New York to places like London or Tokyo and witnesses intimate moments in which its blue boxes are exchanged and love in all its forms is celebrated.

Although the central theme is love, the ad highlights the visual assets of its product. Thus, the white ribbon that accompanies the boxes acts as an elegant guide and visual connection around the world, which positions Tiffany & Co as a reference for excellence in extraordinary gifts and expressions of love and affection.
The jewelry from the new Bird on a Rock collection, which Taylor-Joy wears in the piece, also takes center stage.

The campaign, as explained by the company, was filmed in Los Angeles and was directed by Jonas Lindstroem. It is accompanied by the song “Dream”, by The Pied Pipers (1945) and was released on social networks and digital platforms on October 28.

“Love is a gift” is the continuation of “With Love, Since 1837”, Tiffany & Co’s 2024 Christmas ad. That also starred Anya Taylor-Joy, who toured a particular version of New York seen as a key place for love.