Canary Islands is already thinking about the tourist of the future, who is none other than the children and adolescents of today. And to attract them, Turismo de Canarias is entering into those spaces and territories to which they dedicate their time, among them, gaming. In a new promotional action, the archipelago has entered the universe of the latest video game in the “Tadeo Jones” saga to promote its consideration among new generations.
With the help of Mediaset Games, the video game division of Mediaset España (Telecinco Cinema produces “Tadeo Jones”); and PlayStation Talents, Sony Interactive Entertainment Spain’s initiative to support the development of video games in Spain; Turismo de Canarias has promoted “The Legacy of the Sun of the West”, an expansion of the video game “Tadeo Jones. La Tabla Esmeralda”, released at the end of 2022.
The expansion proposes a new adventure for the character set in the Canary Islands
The extension has been developed together with the Spanish studio Gammera Nest, and expands
the narrative universe of the famous archaeologist with a story set
entirely the Canary Islands. In this way, the archipelago is linked to the highest-grossing animation saga of Spanish cinema, seeking to connect with those who will be the tourists of the future.
The initiative, as stated by the participating entities, combines culture, education and entertainment. The expansion offers an adventure lasting almost an hour in which the characters travel through the eight Canary Islands looking for treasure to end up on San Borondón, a “ghost” island that is the protagonist of a popular legend.
Throughout the different levels, landscapes inspired by real places, challenges and thematic puzzles are presented, and you can collect postcards and relics that reflect the richness and diversity of the Canary Islands.
As they explain, “The Legacy of the Sun of the West” has an educational and inclusive approach, maintains the gameplay of the original title and is designed to be played with family or children’s environments. All of this makes it an accessible tool that brings Canarian history and values closer to audiences of all ages.
Being multilingual, it also offers an international showcase for the archipelago within the digital entertainment sector.
“We want to reach new generations of travelers with formulas
innovative technologies that unite technology, culture and entertainment”; Jéssica de León, Minister of Tourism and Employment of the Government of the Canary Islands, commented in a statement. “We continue to open paths towards a young audience that interacts with the world digitally and that also values the authenticity of their experiences and shows clear cultural concerns.”.
The initiative is part of the Canary Islands Tourism strategy to attract the tourist of the future through a more dynamic and experiential tourism promotion model. This, in addition to enhancing the visibility of the territory on a cultural and technological level, also positions the Canary Islands as an innovative brand and promoter of projects that combine technology and heritage.
The expansion will be available starting next Thursday, November 20, for free on all platforms: PlayStation 5, PlayStation 4, Xbox One, Xbox Series X, PC and Nintendo Switch.
“The Legacy of the Sun of the West” will be updated automatically for all those who already have “Tadeo Jones. The Emerald Table”, both in its digital and physical versions; and it will already be included along with the original adventure for new buyers.
