Thursdays to play pole, on Fridays to navigate, and on Thursdays without business calls. It is the enviable agenda of the protagonist of the new campaign of Sotograndea secret agent that is delivered to the pleasures of life and the sophisticated services that the complex offers to its residents.

Under the title “The Art of Living”, The company offers an advertising film that aims to portray the prestigious lifestyle which facilitates Sotogrande and highlight the aspects that make it a desired place to live. It is a British -marked ironic piece That presents a film life, but that is able to connect with the target audience from humor and sarcasm and without losing the connection with reality.
He has worked with the producer New Light Pictures, With the direction of Pedro Matos and João Viegas.

The piece shows through the James routine the perfect balance between leisure, sport and community that can be found in the residential complex, located in the province of Cádiz. The focus of the campaign is, beyond comfort, highlight the daily life and spontaneous moments of life in place, lto community and the tranquility and well -being provided by Sotogrande.

“Sotogrande has always been a place that people come not only to live, but to embrace a lifestyle that combines sophistication and naturalness. With the campaign we wanted to capture the essence of what makes our community so special“; Rita Jordão, Marketing Director of Sotogrande SA, has commented in a statement.”This film is an invitation for the most demanding owners to discover a place where nature, sport and luxury coexist in perfect harmony“