We can already feel like the guests of the fantastic tropical resort of “The White Lotus”. Or, at least, feel like them. And is that H&M and HBO They have established a collaboration to create a special collection of garments inspired by the universe of the series that also serves to promote the premiere of the same, which will take place this February 16 on the Max streaming platform.

The collection, which wants to evoke the glamor and brightness of the holiday style in a luxury complex, has been carried out in collaboration with Alex Bovaird, the costume designer of “The White Lotus” and next to Warner Bros. Discovery Global Consumer Products. It consists of 25 different pieces that, according to the brand, imagine “a wardrobe of vacation inspired by the changing rooms of the characters” in the new season.

It is a variety of sets defined by bright colors, dynamic prints and soft and delicate textures. The intention in their ideation has been that garments can be combined and show off in stages such as the pool, the beach or in night evenings. The launch accompanies the premiere of the third season of the series And it will be available in stores and online from February 20.

“Making a ‘The White Lotus’ collection is to take advantage of a real cultural moment; It also meant that we could create a collection of glamorous resort and dream“; said Ann-Sofie Johansson, Creative Advisor of H&M, in a statement., And has pointed out the creative opportunity he has meant.”I think, as a person, you are more daring on vacation; You can have a different personality and communicate it in the way you dress”

The brand points out that the collection has been thought to offer something for every moment and mood. In addition to dresses, pants or pareos costumes, the collection also includes accessories To accompany the holiday season, such as bags, necklaces, hats or sunglasses.

To publicize the collaboration and the new collection, in addition to the promotional images, it has created an audiovisual piece that shows models and garments in a airport atmosphere, referring to both the universe of the series and vacation aspirational moment. Includes elements such as suitcases, waiting room or plane tickets.

Alex Bovaird, costume designer of “The White Lotus”, has positively valued the experience of working with the H&M team. “We always have this slogan in the program: ‘Nothing is too much for The White Lotus!’”, He commented on the collection. “The collection incorporates the jungle, the bright and iconic colors of the program and some gold and brightness that symbolize an elegant and luxurious vacation in a resort”