Alfonso Marian, new Chief Creative Officer of MRM New York

Jane Anderson
Jane Anderson
Alfonso Marian

Alfonso Marian, until now CEO and Global Chief Creative Officer of Mediabrands Content Studios, has been appointed MRM Chief Creative Officer for the New York office. His mission in the new position will be to strengthen the agency’s positioning by focusing on creativity and digital transformation.

From the agency they point out that the incorporation aims further strengthen the global MRM offering. “His expertise in data-driven content and audience-driven creativity will translate into MRM’s focus on transforming to win in key areas such as relationship marketing, customer experience and commerce.“, they comment regarding Marian.

Marian will reinforce MRM’s positioning in creativity and transformation

The arrival of Alfonso Marian is accompanied by two other appointments executives with whom the agency has started 2025: Jon Taylor, previously Global Executive Vice President of Data and Audience at McCann Worldgroup, as Global Director of MRM Data; and Joi Patric, formerly Senior Vice President of Human Resources; as Global Talent Director.

Three decades of international creativity

Alfonso Marián has an extensive professional career in the advertising industry. His career began in 1994 as Art Director at CP Comunicación, which would later be renamed CP Proximity. He worked in this same agency until 2004, from which he left after also holding the position of Executive Creative Director. He later became part of the team of Shackleton where, for seven years, he served as Partner and Executive Creative Director.

In 2011 he began his international journey at Ogilvy, first in OgilvyOne New York assuming the responsibilities of Chief Creative Officer, as well as Board Member of OgilvyOne Worldwide. Between 2017 and 2019, he served as Chief Creative Officer of Ogilvy & Mather.
In January 2019 it landed in Ogilvy Spain to direct the group’s operations at the local level, replacing Carlos Municio, who had been in the position for 38 years.

In October 2020, Marián was appointed Director ofand The Sun, the Ibero-American Festival of Advertising Communication, having previously participated as a member of the Grand Jury of El Sol in 2018. In addition, he was elected President of the Jury of the c of c on its 20th anniversary, celebrated in 2019.

In his last stage, which spans from February 2022 to date, Alfonso Marian has served as CEO and Global Chief Creative Officer of Mediabrands Content Studios.