Thousands of women in the United Kingdom are on the waiting list of the National Health System (National Health System, NHS) to receive gynecological attention. It is a situation that Woman’s Health Hope, Association dedicated to the defense of women’s health, has decided to make visible with an awareness and collection campaign.

Has launched “Painathon”, designed by the Fold7 agency, within the framework of the celebration of the London marathon, which takes place on April 27. Thus, he has turned the dorsals of the race into the base of the creative concept of the campaign, so that they indicate the number of days that each woman has to wait to be attended by a specialist.

According to the organization, the waiting times in Gynecology have tripled since 2014, leaving 760,000 women waiting with Dolores. Around 260,000 are not attended within 18 weeks established by the health system.

They have been created two main graphs starring women suffering from endometriosis and other gynecological conditions, and shows in their numbers the days they have been waiting for an appointment. They are accompanied by copies as “Blood, sweat and years“,”The resistance test without a goal in sight“Or” All Pain No Gain “(all pain, no victory).
The photographs of “Painathon” are the work of Georgie Williams, founder of the “This is endometriosis” volunteer movement.

The campaign will be activated in exterior advertising. According to Campaign, the graphics will be executed in locations along the route set for the marathon, encouraging the participants and the public to donate to the association through QR codes.
Woman’s Health Hope aspires to raise 27,000 pounds, a symbolic figure that represents the same number of women who have been waiting for the NHS for more than a year. The money will be allocated, as the association explains, to organize support groups, coordinate with hospitals a better patient experience or advocate for a national change.

“Painathon” also has interactive character and is seeking to make visible the cause and generate a movement through social networks. In addition to creating the dorsal in downloadable and printable version, Woman’s Health Hope has created stickers designed for women to share their own experiences.

On the other hand, the organization is giving visibility to real women’s experiences They have suffered or suffer from the problems of the waiting lists. You are sharing the images of women with their dorsals on your Instagram profile, as well as their stories.

“As someone who lives with endometriosis, adenomyosis, liquech scleroso and other chronic diseases, I know the pain, exhaustion and isolation that so many women face, often in silence, often in silence”Said Monica Thomas, founder of Women’s Health Hope, according to Campaign. “These diseases disproportionately affect women, and yet they are still ignored and receive insufficient financing”

The association considers that the situation that many women live is medical misogyny and, therefore, points out that the initiative is not only a matter of fundraising and awareness, but an call to the government. Women’s Health Hop seeks to put women’s health in conversation to advance and turn commitments into significant changes.