The Association for Media Research (AIMC) has shared the data of the first wave of General Media Study (EGM) of 2025, which quarterly offers a panoramic view of the media audience. Once again, as is the case since 2021, it reflects the leadership of the digital ecosystem.
Internet It is at the head of the media list in terms of audience, with a 90% penetration compared to 88.9% registered in the anterior wave. For its part, Television It maintains the second position and grows in quota, from 81.6% to the current 82.4%; while Abroad It loses penetration, which goes from 81.3% of the third quarter from 2024 to 80.1% of the first quarter of 2025.
By reconnating the data by means, YouTube (30.6 million), The country (7 million) and the website of RTVE (4.5 million) repeat as the pages with the most unique visitors in Spain in the last 30 days -ni Facebook or Spotify are part of the ranking in this edition of the report.
On television, the pattern observed in previous waves of the study is also repeated. Antena 3 repeat as a leader with 16.4% of the screen share, while 1 of TVE (13.3%) again occupy the second position, followed in the classification by Telecinco (10.1%).
He TV TIELD CONSUMPTION TIME On this occasion it has been in 192 minutes, 8 more than in the previous quarter.
Regarding exterior, 34.1 million individuals have seen outside advertising In the last week. The urban furniture, which includes mupis, kiosks or bus stops, is once again the area of greatest penetration.
On the other hand, 12.8 million people have heard Generalist radio Every day, with being, Cope and Onda Zero as main stations; while 13.5 million have heard the Thematic radio, with Los40, Cadena 100 and dial as leading stations.
It should be noted that the penetration of Cinema It falls, 8.1% of the previous wave to the current 6.4%, with 53.2% of the population ensuring never or almost never to the rooms, compared to 46.8% who say they do it “once.” 9.3% of the population goes to the cinema once a month.
More info.: First EGM wave of 2025 and Internet audiences
