The emotional trip after a break is what has served Apple To celebrate the transforming power of music and highlight the characteristics of its new headphones, the Airpods 4. The announcement, starring the popular actor Pedro Pascal and performed by the director Spike Jones, He has captivated thousands of consumers and aims to become one of the advertising successes of the year.
The company, which will be recognized as advertiser of the year in Cannes Lions 2025, has now shared the creative and production process of the Viral Spot, which in less than ten days of its publication already exceeds 23 million views on YouTube. “Someday” was designed next to the agency TBWA Middle Arts Lab And it had the producer MJZ.
The agency has also shared it in a statement to the media, in which it indicates that “The announcement has transcended the simple promotion of airpods 4 to become a memorable audiovisual experience”
The truth is that with this Apple piece has shown, once again, its Storytelling capacity and its vision of advertising creativity.
The video shows the trials of the choreography, designed by Tanisha Scott, as well as the work of the artistic and photography direction to create the two emotional universes that are portrayed in the piece. The costume design process is also shown, which plays a fundamental role in the narrative of the piece.
“The short illustrates that idea that, when you wear the airpods, your whole world is transformed with the music you choose, according to your mood“; explained the producer Jorie Feldman.
“History is about someone who is suffering from the rupture of a relationship and how their inner world can be transformed, moving from a state of heartbreak to one of hope and healing”, Explains Pedro Pascal about the announcement. And regarding his experience, he adds:“I felt like a student again. Tanisha knew how to understand what my strengths were”
With “Someday” Apple not only has promoted the Airpods 4 and their noise cancellation function, but also reinforced in the field of music.
It should be remembered that among its services, the company has the Apple Music audio platform, through which it exercises as a mid -time sponsor of the Super Bowl since 2022.
Here you can see Apple’s announcement again:
