“With the authentic taste, the usual and ready at the moment“

With that description he presented Galicia Star Its supposed new product, which is not precisely a new type of beer, but a Broth for Valencian Paella. “For all who love her and do not want to give up the authentic flavor. Ready to use, without complications, with the unmistakable touch of Estrella Galicia. It seems crazy, right? Well, the same is not so much“The brand commented through its social networks.

The announcement that has caught the attention of users, many of whom have discussed whether it was really a New Development and Product Innovation or if it is part of Some type of marketing action by the Rivera Children’s brand. Some alluded to the next start of the failures, whose celebration will officially begin on February 23.

Even Jose G. Estrada Gil, Global Omnichannel Manager in children of Rivera, had commented on LinkedIn that “As a Valencian of parents and Galician adoption, this launch cannot make me more illusion” The brand would also have created a space in its marketplace Bigcrafters pointing out that Paella Er “broth”The ingredient that was missing your Valencian paella” and “He has the secret to turn it into the star of the table”And where it seemed to be marketed in 500 ml boats with the usual aesthetics of the Galicia star bottles.

Publications have aroused the curiosity of users, who have expressed a variety of opinions. There are unbelievers, there are expectants and there are opponents that indicate that the paella is made with tap water and not with broth. There are those who speculate that, in reality, it is a communication action to present A new taste of beer.
Among the comments could also, for example, that of the cook and creator of culinary content Toni carceller, who claimed to have tried the product and values ​​it positively. Moreover, in his profile he had published a video with a recipe to make paella.

Beer tribute to recipes that do not touch

But hours later Estrella Galicia has confirmed that a marketing campaign has been -worked together with the IMAXE agency– To present a new edition of your beer, with which he wants to pay tribute to the Valencians, to their traditions and the passion with which they defend their recipes. It is a feature with which the brand claims to identify and, therefore, develops the action under the motto “There are recipes that do not touch.”

As Estrella Galicia expresses in a statement, the recipe for his beer, such as the paella, which is done with water and not with broth, is not played either. That same concept is the one that can be seen in the Special Edition Tags, In which a typical wooden spoon is also included with which the paella is eaten and references to the typical blue and white cadrers of the Valencians.
This edition is available in 33cl bottles in hospitality premises of the Valencian Community.

In this way Galicia reminds consumers, water is between 85% and 90% of its beer, which obtains from the Cecebre reservoir in A Coruña and that gives a unique character to your recipe. “Our new special edition of Valencia is a tribute to the passion with which the Valencians defend their recipes, a passion that we share with the elaboration of our beer“; Luis Romero, Marketing Manager of beers of Estrella Galicia, in a statement.”Therefore, we are very satisfied to present this special edition conceived and designed with the will to feel close to the Valencians, to pay tribute to their traditions and gastronomy in an original way”